Media Maestro

Facilitated by Mark Yokoyama, Co-founder, Les Fruits de Mer. E-mail: info@lesfruitsdemer.org. Co-organized and facilitated by the BirdsCaribbean Media Working Group, E-mail: Media@BirdsCaribbean.org

Purpose: To learn how to get your message out through smart and effective use of the media.

Overview and Objectives: Do you want to raise awareness, change minds or let your community know what you are doing? Do you want better attendance at events or more volunteers helping your team? You need to get your message out, and media is made to do that. This workshop will help you improve your media skills and get the most out of your local newspapers, magazines, radio and TV. Build and maintain a media list. Plan out your media calendar for the year. Learn how to write an effective media release. Get better photos to attract more attention. Find out how to prepare for great radio and TV interviews.

Interested? Get ready by filling out our media survey. Share areas where you would like help, and tell us how you are using media right now. We will share the overall results at the workshop. https://www.surveymonkey.com/r/6DXV2BC

Before the workshop, feel free to send a recent media release to media@birdscaribbean.org and we will give you some feedback on it (by email or in person, not in front of everyone at the workshop).

Come to the workshop with your media list, your media calendar and a recent media release, printed or on your computer. If you are missing any or all of these, don’t worry! You’ll have them by the end of the workshop.

Session Structure: Informative and fun presentations followed by hands-on practice.