Understanding Both Perspectives of Service

The following encompasses 3 letters with different motives and audiences, attempting to achieve a certain goal which will benefit both the sender and the recipient. Each letter addresses a certain flaw or issue with a specific service and is aiming to come up with a solution. The first two letters, being inquiry and complaint, have a very similar perspective coming from the unsatisfied customer, but carry very different tones. While the inquiry is more calm and open ended, the complaint is more aggressive and demanding. The response letter on the other hand takes on the perspective of the service provider and aims to carry an understanding tone while addressing the customers needs. Each letter encorperates multimodality to appeal to their audience and also enhance the overall rhetoric of the piece. Design was a major focus in each letter and deliberate decisions were made in developing the visuality of each one. The response letter was very authentic and professional looking containing logos and structure similar to that of a real institutional letter. The inquiry and complaint letters looked much more personal but still maintained a serious tone through simplistic structure and color choice. All letters incorporated aspects of contrast and balance in order to make them all appealing to read and look at. These letters also contain photographic evidence and quotes pertaining to the issue at hand which added additional multimodality. Overall, these documents showcase the ability to appeal to many audiences, incorporate many perspectives on one issue, pay attention to detail and rhetoric, and ability to adapt and excel at any task.