RVHS Pathways to Success, 2024 - Enterprise and Marketing Cambridge Nationals Level 1/2

Course Summary

A Cambridge National Level 1/2 qualification in Enterprise and Marketing can help you take your first steps towards any pathway or career you choose. You’ll learn essential skills including research, communication skills, managing projects, problem solving, exam technique and entrepreneurship.

This qualification is most suitable for learners who want to develop applied knowledge and practical skills in enterprise and marketing and who want to progress onto other related study, such as qualifications in enterprise, marketing and business

Course Assessment

Unit RO64: Enterprise and Marketing Concepts: This unit provides an overview and introduction to the key concepts. You will consider how a business markets its products and services to its customers and review the internal areas that enable a business to operate successfully. This unit is assessed by an exam.
Unit R065: Design a Business Proposal: The aim of this unit is to design a product using a business challenge scenario. You will then produce a proposal that explains who your customers might be, identifies market research methods, states how you will advertise your product to your customers, calculate costs and then justify your pricing strategies. Once completed, you will use your business acumen to determine whether the proposal is a realistic option. This unit is assessed by coursework.
Unit R066: Market and Pitch a Business Proposal: The aim of this unit is to develop the skills learnt in Unit RO65 and to consider how a unique brand identity and promotional plan are important in business. This unit has different practical elements which will include how to plan, deliver and review a pitch. This unit is also assessed by coursework.

Career Pathway

Studying the Enterprise and Marketing Cambridge National will prepare you for a wide range of careers by equipping you with financial skills, the ability to organise tasks, marketing knowledge and the confidence to present ideas. Learning these principles make students more employable for future careers. In addition, a Cambridge National qualification can also help students progress to Sixth Form to study any business related course.

Staff Contact

Mr Patel - Head of Business & Economics, please click here to send an email.