The individual programs and microbusinesses function as independent SBUs within our overarching organization, thus, they have the unique ability to draw upon a strong local reputation developed over 25+ years of community organizing, and a broad base of expertise, support, and resources. As each new SBU is launched, it is built upon pre-existing deep community connections, relationships, and existing business expertise, with the ability to function in a highly economical environment as they share basic resources. 

This means each of our SBUs can “hit the ground running,” while minimizing costs and potential risks as new opportunities are explored by dipping a toe in the water. This unique option to try out new SBUs, prior to full launch, means that our resources are not committed or squandered prior to exploring proof of concept. In addition, our documented savvy with gorilla marketing has led the organization to create SBUs that have proven high value to the community, incorporating only a bit of elbow grease with little to no financial commitment.