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At the Secondary Two level, the Interdisciplinary Studies will be conducted over a period of 4 weeks spanning Term 2 weeks 7 to 9 and Term 3 week 1. The first 3 weeks will be for understanding the concepts in application to the real world. Students will be exploring, thinking and creating their prototype. Term 3 week 1 will be set aside for assessment of presentation and exposition.
During these 4 weeks, the regular timetable will be suspended and a special weekly timetable will be generated to support the IDS. Students will be informed of their timetable in advance.
Curriculum time will also be set aside for students to attend special lectures by industry partners as well as white space to work in their teams and to consult their teacher mentors.
End of IDS Week 2 (term 2 week 8) Individual Reflection [Connect / Extend / Challenge]
End of IDS Week 2 (term 2 week 8) Individual Reflection [Connect / Extend / Challenge]
Read the Kellogg story and reflect on your journey in these two weeks of IDS. You can reflect using the following scaffold as a guide.
- How are the ideas and information presented in the article CONNECTED to what you already knew?
- What new ideas did you get that EXTENDED or pushed your thinking in new direction? You can consider the following:
- Was the innovation just about discovering a new food product?
- What have you learned from this story and your lessons that you could apply to your IDS
- What is still CHALLENGING or confusing for you to get your mind around? What questions or puzzles do you have now?
Why Human-Centred Design Matters
IN 1894, W.K. Kellogg made a discovery that would forever change what we eat in the morning. Seeking a more digestible breakfast alternative to baked bread for his brother’s hospital patients, the bespectacled former broom salesman accidentally left a pot of boiled wheat out overnight. The wheat became softened and when he rolled it out and baked it, each grain became a crispy flake.
Kellogg tried the technique on corn. Over the course of several years, he perfected the tasty flakes by experimenting with different formulas and testing them with his brother’s patients. He had invented — or designed — corn flakes.
But Kellogg didn’t stop there. He believed that the entire population — not just hospital patients with special diet restrictions — would enjoy the new food, and he carefully positioned and marketed it. He created a recognizable brand and set about continually improving packaging that kept the product fresh. The product went on to sell 175,000 cases in its first year, laying the foundation for the $22.5 billion company that still bears Kellogg’s name.
Kellogg’s genius came not just in his flair for food product invention, but also in his customer-centric approach, iterative prototyping process and careful consideration of the entire product experience — from the cereal itself to its packaging, marketing and distribution. Kellogg was more than a brilliant food scientist and marketer. He was also a brilliant designer.
EDICT Checklist
EDICT Checklist
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