Assessment

Students will be assessed on their process, presentation and product. Criterion reference in the form of rubrics will be used to guide students’ achievement and assessment of all three components.

Students should be able to:

Empathise

• Thorough understanding of the target community’s background and needs via oral (enthnographic) interviews (including drafting question) and reading relevant literature.
• Define
• Clear and well-reasoned basis for selecting a need faced by the target audience, that fits in with the overall narrative of the audience’s situation including the social context.
• Complete the Empathy Map capturing what the target community say, think or feel.

Ideate

• Appropriate response to audience’s needs with holistic awareness of the various constraints and possible solutions on the response.
• Generate need statements using a needs statement organiser.

Create a Prototype

• Brainstorm for ideas.
• Elegant and precise expression of the concept.
• The prototype is able to engage the target audience.
• A viewer is able to understand the reasoning behind the prototype

Test

• Test the extent to which your idea meets the needs of your audience or customer (to be assessed under Product)
• Gather feedback to re-think and revise the prototype

3.预告片型视频

4.故事型视频

作业要求：

由于群众募资的对象是说中文的投资者,如来自中国、台湾、香港、马来西亚、印尼等地区的华人,因此,制作视频时要求如下:

1 旁白必须是华语。

2 相关字幕必须是英语。

3 时限2-3分钟。

4 视频细节根据communication and Presentation workshop老师提出的要求执行，包括提交的方式。

视频呈交方式:

1. 用学校 Gmail 账户登录 YouTube

2. 上传视频,选择 Private

3. 上传成功后,点击 Share,点选 Let everyone at nygh.edu.sg view

4. 复制你的视频链接,点击打开众筹视频呈交 Google Form,完成表格。

5. 截止日期:6 月 25 日(星期一)下午 5 时正。 迟交将零分处理。

众筹视频作业评分参考

Students should be able to:

• Articulate Ideas
• Highly relevant and consistent exploration and development with thorough inquiry of ideas
• Demonstrate creativity/imagination
• Highly feasible product which is innovative, unique and successfully breaks rules and conventions as well as relevant to target community
• Extensive use of common materials or ideas in new, clever and unconventional ways
• Present an attractive design
• Use of colours, lines, textures, contrast and emphasis in the product is highly relevant to design intent, effective and eye-catching