Commercial Arts

Art for Designers

Art is purposefully provocative. It’s intentionally emotional. Every stroke of a pen, smudge of charcoal, or splash of paint was meant to elicit a specific reaction from the viewer—pushing and pulling on the viewer’s emotions. Art can express the viewpoint of the artist, ask social or political questions, or exists only for the purpose of adding beauty to its environment. Design doesn’t have this luxury. Design always has a specific purpose. It must achieve a goal, and if it doesn’t, it’s judged to be bad design. 

“Clients are the difference between design and art.”

The art side of design barely scratches the surface. Designers must be business strategists. They have to understand an organisation’s goals and user needs and meld the two together through thoughtful user experiences. Designers must put their own ego and preferences aside, so they can fully empathize with the needs of their project.

Unfortunately, lots of people are bad at understanding why they feel certain things at certain times, and even worse at communicating them. It’s a commercial artists job to translate, and then act upon, those feelings for them. The role of art in product design is to best understand, and then guide, your user’s emotional state through your product. 

This field opens up a plethora of options for the budding artists-designers in today’s market. The students aspiring for the varied and colorful world of arts combined with a practical approach can be considered to be the future Commercial Artist! On their way to achieve their dream, they gather the required information, exposure and activity based learning, which is the success formula we offer in our school curriculum…

A Commercial Artist has the potential to convert ideas and thoughts into visual form. It is the magic that is created by the commercial artist, which appeals to the masses through mediums such as Advertising graphics, creative business works, illustrators, business artworks, pictures in newspapers, and commercial products- these aspirations are given wings by the commercial artist as the fact is unchallenged that the practical utility of the artistic inclination is manifested in well- designed and crafted advertisements and product packaging, resulting in increased sales for a variety of industries.

Call it vision, imagination, or seeing; it all comes down to the same thing: the ability to envision a final result in your mind's eye, and then to make it so with your tools at hand. It's never been about the gear. It's always been about seeing something, knowing how you want it to look, and making it so. Making it so is the easy part; seeing it in the first place is what makes an artist

Applied / Commercial artists have found commercial application of their artistic skills in the most recent application which is in the field of computer Aided Designing (CAD) and Web designing. This profile includes fields such as Photography, graphics, Printing and Silk Screen printing work as Illustrators, art works in weaving industries, Packaging units, gaming and computer firms, internet companies and many more.

CBSE Curriculum

NCERT Textbook