Marketing

Products don’t sell themselves. Good marketing educates customers to find the products they want, make better choices from the available products and make the most value from them. Marketing helps buyers and sellers for the mutual benefit of both parties. 

The marketing industry has been forever changed with the introduction of digital marketing. From the early days of pop-up ads to targeted placements based on viewing history, there are now innovative ways companies can reach customers through digital marketing.

Good marketers have the firmest finger on the pulse of their consumers. They carry out extensive market research and analyze consumers' needs all the time through surveys, sales analysis, study of online shopping habits and so on.

Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support. Marketing is necessary in all stages of a business's selling journey, and it can use numerous platforms, social media channels, and teams within their organization to identify their audience, communicate to it, amplify its voice, and build brand loyalty over time. It is the interface between producers and consumers. In other words, it is the one function in the organization in which the entire business comes together. Being responsible for both making money for your company and delivering satisfaction to your customers makes marketing a great career. 

CBSE Curriculum

CBSE Textbook

Careers in Marketing