The objectives of our undergraduate program are as follows:
To cultivate talents with fundamental expertise in marketing and tourism.
To nurture individuals with basic knowledge integration capabilities.
To foster talents with diverse perspectives.
To develop individuals with academic research and applied abilities.
The objectives of our Master's program in Marketing Management are:
To cultivate talents with advanced expertise in marketing.
To nurture individuals with capabilities in knowledge integration and innovative thinking.
To develop talents with diverse perspectives and critical thinking skills.
To foster individuals with the ability to care for themselves and show empathy towards others.
The objectives of our Master's program in Tourism and Leisure Management are:
To cultivate professional talents in the management of the tourism and leisure industries.
To foster talents in basic research related to the tourism and leisure industries.
To nurture outstanding individuals with an international perspective.
The objectives of our Doctoral program in Tourism and Leisure Management are:
To cultivate advanced professional management talents in the tourism and leisure industries.
To train talents in research within the specialized field of tourism and leisure.
To nurture individuals with an international perspective, emphasizing a balanced focus on practical application, theoretical understanding, and research capabilities.
