Name: Chih-Hui Hsiao

Current Position : Full-time Professor 

Contact Information: 

TEL：(05)273-2841

PHONE：0931-795549

E-mail：chihhui@mail.ncyu.edu.tw

Education:

Ph.D. in Business Administration from Meiji University, Japan 

Specialization :

Creative Marketing, Product Strategy, Consumer Behavior, Marketing Management 

Subjects Taught:

Doctoral Program:Marketing Mix Seminar, Customer Behavior Seminar

Master's Program:Product Strategy, Marketing Management, Marketing Case Studies, Consumer Behavior 

Undergraduate Program: Marketing Management, Product Management and Innovation 

Academic Research :

Personal Academic Research Achievements