Name: Chueh-An Lee

current position: Department Chair, Tenured Associate Professor 

Contact Information:

E-Mail_1: lee.chueh.an@gmail.com

E-Mail_2: Neil_Lee@g.ncyu.edu.tw

E-Mail_3: Neil_Lee@mail.ncyu.edu.tw

Tel：05-2732937

Line ID: Lee.Chueh.An

Education: Ph.D. in Information Management from National Central University 

Subjects Taught:

Undergraduate Courses

• High-Tech Marketing (Technology Industry Marketing )(Elective Courses )

• Service Marketing (Elective Courses )

• Marketing Research (Required Courses )

Graduate Courses

• New Product Development (Elective Courses)

• Big Data Analytics (Elective Courses)

• Technology Marketing (Digital Marketing)(Elective Courses)

• Service Marketing(Elective Courses)

Research Interests:

• Organizational Flexibility (including Company Flexibility, Customer Flexibility, Marketing Flexibility)

• Digital Transformation 

• Digital Marketing

• Enterprise Information Systems 

• Inter-organizational Information Systems, IOS 

• Quantitative research 、Structural Equation Modeling (SEM) 

Personal website and more information:   https://sites.google.com/view/neil-lee/home