2024/04/22 Oral examination timetable for the "Doctoral Course in Tourism and Leisure Management" for the 113th academic year

Oral examination schedule for the "Doctoral Course in Tourism and Leisure Management" for the 113th academic year

Date: April 27, 113 (Saturday)

Time: From 09:00 am

Registration office: Room D02-312, third floor, Building B, School of Management, Xinmin Campus

Candidates are asked to check in 30 minutes in advance.

 Map of Sinmin Campus  ( JPG )

2023/12/05 The list of 112-1 升揚approved scholarship recipients  

The list of recipients who have been officially accepted for the 升揚 Scholarship is as follows: 

1. 行銷所碩二 洪浚祐

2. 行銷系大三 黃知勤

3. 行銷所碩一 白惠凱

4. 行銷所碩二 李雨軒

5. 行銷系大三 曾庭萱

6. 行銷系大二 黃紫凌

Congratulations to the six students listed above. Each of them will receive a scholarship of five thousand New Taiwan Dollars.

2023/11/27 Our Department of Marketing and Tourism Management is recruiting one full-time Assistant Professor or higher for the first semester of the 113th academic year 

2023/11/22 News:The '2023 National Culinary and Hospitality Creative Competition': Our university students proudly clinch the third place

source:【ncyu】https://www.ncyu.edu.tw/ncyu/Subject/Detail/186064?nodeId=835

Four senior students from the Department of Marketing and Tourism Management of Chiayi University, including Cai Minjia, Li Ziying, Huang Qianyun and Xu Yubin, participated in the "2023 National Hospitality and Tourism Creativity" held by Kaohsiung University of Hospitality and Tourism on November 17, 2020, under the guidance of Associate Professor Zhang Yaoren of the department. "Competition", he passed all the way and defeated all the players from all over the country, won the third place, and received a prize of 20,000 yuan.

According to the "Global Ranking of Academic Subjects (GRAS) 2023" released by Shanghai Ruanke, Jiada University ranks first in Taiwan in the hospitality and tourism management discipline. The Department of Marketing and Tourism Management is the only department in Taiwan that spans the two major fields of marketing and tourism management. It stimulates students' creativity through dual-field thinking learning.

Guiding professor Associate Professor Zhang Yaoren said that this competition is to demonstrate students’ hospitality innovation, creativity and entrepreneurial management capabilities, including product and service concept design, entrepreneurial financial planning, business management strategy formulation, etc., in order to cultivate a new generation of hospitality entrepreneurial elites and management talents. Contestants must first submit a preliminary concept plan and pass the preliminary review. Only the 10 outstanding teams selected can advance to Kaohsiung University of Hospitality and Tourism for the finals. In such fierce competition, Kaohsiung University students stood out and won this honor. The best feedback for the hard work of teachers and students.

2023/11/21 The schedule for the admissions interview for the 113th academic year Master's Programs in Marketing Management and Tourism and Leisure Management

The schedule for the admissions interview for the 113th academic year Master's Programs in Marketing Management and Tourism and Leisure Management

Date: December 2nd, 112th Year (Saturday)

Time: Starting from 09:00 AM

Registration Location: Room D02-312, Building B, Xinmin Campus

Candidates are required to arrive 30 minutes prior to the scheduled time.

For the oral examination schedule, please refer to the attached file below.

Attachment File:

The schedule for the admissions interview( PDF )

 Map of Sinmin Campus  ( JPG )

2023/11/20 We signed a Memorandum of Understanding (MoU) with 薪傳管理顧問公司 

source:【suiis】https://www.suiis.com/news/article/1749

Taiwan’s vegetarian scene is undergoing a major transformation. At a public hearing held by the Legislative Yuan today, legislator Chen Jiaohua and civil society organizations called on the government to review the existing vegetarian classification and labeling methods to comply with international trends and introduce the Vegan (whole plant-based diet) classification. This move is not only to cater to the growing global Vegan trend, but also to meet the needs of more and more Taiwanese people pursuing a low-carbon and sustainable lifestyle.

Bai Qingfen, CEO of the Taiwan Sustainable Food Transformation Think Tank, pointed out that in response to the 2050 net-zero carbon emissions, the Taiwan government passed the "Climate Change Response Act" and approved 12 key strategies, including the 6 major aspects of "net-zero green living", and also mentioned The goal of zero-waste low-carbon diet is closely related to the transformation of whole plant-based diet and low-carbon life. It has been 15 years since the current vegetarian classification method was implemented in 2009 and revised in 2013. With a history of more than ten years, it can no longer meet the needs of current society. With the rapid growth of the global Vegan population, we urgently need to redefine Taiwan’s vegetarian standards to make it more in line with international standards and more relevant to contemporary people’s lifestyles.

Zhang Youquan, general manager of Monday Meatless Day platform, further explained the concept of Vegan. Vegan is not only a way of eating, but also an attitude towards life. It excludes all animal ingredients, including meat, fish, eggs, dairy products and honey. However, Taiwan’s current vegetarian label does not cover this completely animal-free option, which causes confusion for many vegans.

Cao Shengxiong, a distinguished professor at the Institute of Tourism and Leisure Management of Chiayi University, emphasized the importance of the Vegan food tourism market. He pointed out that modern travelers spend nearly one-third of their travel expenses on food and drink. As the issue of climate change attracts world attention, more and more people are choosing to practice Wiganism, which has brought new business opportunities to the Wigan tourism market. The government should face up to this market and lead Taiwan's vegetarian industry towards internationalization to provide better vegetarian options for Chinese people and foreign tourists.

 Currently, according to the regulations of the Food and Drug Administration, Taiwan has a total of 5 vegetarian categories: "vegetarian or vegan", "evo-vegetarian", "lacto-vegetarian", "lacto-ovo-vegetarian" and "phyto-five-egg vegetarian". Bai Qingfen said that Taiwan's plant-based five-element vegetarian food is unique in the world, but it cannot be seen from the words that this type of vegetarian food actually contains milk and eggs, which may cause confusion.

Legislator Chen Jiaohua said that modern vegetarianism is no longer just a matter of religious belief, but also an earth-friendly lifestyle. However, the current vegetarian labeling methods are outdated and cannot meet the needs of current society.

Chen Jiaohua also pointed out that the government should guide and help Taiwan's already well-developed vegetarian industry to further upgrade and move towards international catering. It should also be in line with international vegetarian labels so that foreigners who come to Taiwan can also enjoy Taiwan's delicious vegetarian food. Let the overall vegetarian industry provide better services and choices to Chinese people and tourists.

In this era of increasing global environmental awareness, redefining Taiwan's vegetarian standards and introducing the Vegan classification is not only a need of the times, but also a responsible attitude towards the earth. We look forward to the government taking early action to create a new era for Taiwan’s vegetarian industry.

2023/09/02 All student dormitories on campus were originally scheduled for new student move-in on September 3rd. However, this has been postponed.

Dear parents and students,

The scheduled move-in for new students into all student dormitories on campus, originally planned for September 3rd, has been postponed. The updated move-in date will be announced later.

Thank you for your understanding.

2023/09/02  The New Student Commencement Ceremony will be postponed due to the impact of Typhoon Haitang. The new date will be announced later.

📢📢 Important Notice:

According to the latest information from the Central Weather Bureau, it is expected that Typhoon Haitang will approach Taiwan from September 3rd to September 4th. Due to the impact of Typhoon Haitang:

2023/08/15 Freshman Column

2023/06/26 National Chiayi University's Higher Education Deep Plowing Project for the 112th year, the "Food and Agriculture Industry Management Program," congratulates the following students on their awards in the "Food and Agriculture Special Research Competition."

1st:企業管理學系二甲黃紹愷

2nd:行銷與觀光管理學系二甲連品絜

3rd:企業管理學系二甲邱映榕

4th:企業管理學系二甲曾栩琳

5th:企業管理學系二甲羅怡婷

HM:食品科學系四甲賴詠沛、企業管理學系三甲曾柏翔、企業管理學系二甲邱翔聆

2023/06/16 News: The price of humanely raised eggs at Jiada Xinmin Campus has risen, but demand still exceeds supply.

The price of humanely raised eggs at Jiada Xinmin Campus has risen, but demand still exceeds supply.

This article is sourced from: [Jiang Mingzhu/Chiayi City Report] https://www.facebook.com/search/top?q=fm105%207%E5%A7%8A%E5%A6%B9%E9%9B%BB% E5%8F%B0news

Many laying hens are raised in narrow lattice cages with no space to spread their wings and run around. They can only lay eggs in the cage every day without seeing the light. When the laying hens get old and can no longer lay eggs, they are captured and slaughtered to make chicken essence. Sold. Hidden in the Xinmin Campus of Chiayi University is a humanely raised laying hen farm. In addition to being an intensive education field for higher education, it also releases the high-quality eggs it produces for the public to order. As egg prices gradually stabilize, the chicken farm The market bucked the trend and announced a price increase in June, but demand still exceeds supply. Consumers continue to place orders and take the most practical actions to support humane breeding practices, including old chickens or chickens that cannot lay eggs, but still insist on raising them until the end. Chickens age naturally, which is touching and likes!

The Xinmin Campus of Chiayi University was formerly the People’s Livelihood Campus of Chiayi Agricultural College. The school built a greenhouse and a safe agricultural experimental farm here to cultivate and produce using natural agricultural methods without chemical fertilizers and pesticides. It covers an area of ​​more than 600 square meters and serves as an agricultural education field for on-campus students. Off-campus food and agriculture education promotion base. Xinmin Greenhouse is planned to have complete facilities such as a nursery room, a vegetable and fruit growing greenhouse, a fruit tree area, a chicken farm, and an herb greenhouse. Among them, the laying hen farm covers an area of ​​about 20 square meters. Chickens have been raised in a humane way for 6 or 7 years.

Xiao Zhihui from the Department of Marketing and Tourism Management of Chiayi University said that the Ministry of Education’s higher education intensive cultivation plan is of great significance. It can not only serve as a base for students on campus to combine what they have learned and actually participate in agricultural production, operation and management, but also serve as a field for food and agriculture education. , currently farm project technician Lin Wenzhen and a number of higher education intensive cultivation program students are responsible for the raising and management.

Bai Huikai, a senior student in the Department of Marketing and Tourism Management of Chiayi University, said that the main reason for participating in the higher education intensive cultivation program is "not to be ordinary", and to combine what he has learned in marketing to spread the benefits of agricultural production such as growing vegetables and raising chickens; another student Chen Zhaozhi also said that participating in the higher education intensive program can truly put into practice what has been learned in the classroom and learn more practical responses.

Lin Wenzhen, project technician, said that the origin of chicken raising was to use the chickens to eat the vegetable insects on the farm and eat the leftover vegetables and fruits. Therefore, the chickens were raised in a pasture-style way at the beginning. After going out, it was difficult to get back, so I later built a simple chicken coop using pallets to make it easier to manage. More than 4 years ago, Professor Xiao Zhihui sought funding from the Ministry of Education for the Higher Education Deepening Program to further build a greenhouse for the chicken farm. Currently, a total of 130 laying hens are raised. The humane breeding methods include raising chickens on the ground without grid cages. They can move around freely, and can also be used for sand bathing and insect removal. There are also nests for laying eggs during egg laying. In addition, the chicken feed is natural and healthy fruits and vegetables produced on the farm, as well as corn and soybeans without antibiotics, so the chickens are here Eat nutritiously and healthily, and live a happy life.

In addition, Lin Wenzhen further said that it takes about 6 to 7 months for a laying hen to hatch and start laying eggs, and the average life span of a laying hen is 4 to 6 years, of which the golden egg laying period is 2 years. Later, with aging, the egg-laying rate gradually decreased and the egg quality gradually deteriorated. At this time, the old hens were allowed to slowly "retire" and grow old naturally. The extremely inhumane method of fasting food and water was never used to force the old hens to "forcibly replace "Feather", and then enter the final egg-laying cycle, squeezing out the last energy of the old hen. In addition, if the chickens raised are unable to lay eggs, they will be kept until they grow old and will never be eliminated. A few days ago, a smaller chicken was pecked by "bullies" until it bled and lost its feathers. It even lost its feed, so a separate space was created to protect it.

In recent years, as feed continues to rise and the cost of humane breeding is high, Lin Wenzhen said that chicken farms are mainly used for education and non-commercial profit. In the past 6 or 7 years, the price of a box of 10 eggs has always been 100 yuan. , which has never been raised before, has been raised by 20 yuan for the first time since June. There are currently 130 chickens with an average egg production rate of 70%. In addition to the elimination of NG eggs from old chickens, the company can only supply about 80 high-quality eggs per day on average. Although the price has been increased, there are still long queues for orders. Some people say that because they are used to eating eggs here, they feel that the texture and flavor of eggs outside are not to their taste. Some people say that humane breeding deserves continued support!

2023/06/16 News: The reason why Chiayi’s hidden “humane eggs” are still popular after rising by 20 yuan is exposed.

The reason why Chiayi’s hidden “humane eggs” are still popular after rising by 20 yuan is exposed.

This article originates from : 18:15 2023/06/16 Liao Suhui https://www.chinatimes.com/realtimenews/20230616003973-260405?chdtv

Chiayi University built a greenhouse vegetable and fruit garden in a prime location on the Xinmin campus as a field for intensive higher education education. Chickens are raised to eat cabbage worms, and chickens are raised to lay eggs in a humane way, which has become a hot commodity. Although the market price of eggs has stabilized, due to the increase in feed prices, 6 The egg price is raised by 20% every month, and the production is limited, but customers are still placing orders and waiting for eggs.

Jiada Xinmin campus has a greenhouse farm of about 600 square meters, allowing students to practice safe agricultural experiments without using chemical fertilizers and pesticides. They use natural farming methods to grow vegetables, fruits, herbs, and chicken farms. They also cooperate with external schools to promote food farming education.

Lin Wenzhen, project technician of the project, said that at first, the chickens were free-range to eat vegetable insects and harvest leftover fruits and vegetables. However, it was difficult to get the chickens back after they were let out. So they used pallets to build simple chicken coops that were easier to manage. Four years ago, the chickens were raised again. The greenhouse chicken coop was built after obtaining subsidies. Currently, there are about 130 chickens in total.

Chickens can move freely in the chicken coop without the constraints of a lattice cage. They can eat feed made from natural fruits and vegetables, corn, and soybeans harvested on the farm. They can also take a "sand bath" to purify themselves. There is a nest room where they can lay eggs in peace. It is a flat ground. According to the humane breeding method, the quality of eggs is recognized.

Lin Wenzhen also said that it takes about 6 or 7 months from hatching to laying eggs for laying hens. The average life span of laying hens is 4 to 6 years. The golden laying period is 2 years. After the golden laying period, the quality will decrease, and this chicken house will cause aging. The chickens are kept in peace for a long time, and there is no need to force the old hens to "molt" before laying eggs through inhumane means of depriving them of food and water.

Lin Wenzhen pointed out that raising chickens is for education. Egg prices have been rising for many years, but feed continues to rise, and the cost of humane breeding is high. Recently, it was raised by 20 yuan for the first time. Because only about 80 high-quality eggs can be supplied every day, orders are still queued up. Long queue.

Xiao Zhihui, a professor at the Department of Marketing and Tourism Management at Jiada University, said that the National Science Council’s higher education intensive program provides students with a combination of theory and practice, and strengthens the application of knowledge through practical participation in agricultural production, operation and management, and can also engage in food and agriculture education. The benefit is great.

Bai Huikai, a senior student in the Department of Marketing and Tourism Management, said that by combining her knowledge of marketing with agricultural management, the "Higher Education Intensive Farming Plan" made her study unique and multiplied the benefits.

2023/05/30 The finalists of the "Special Research on Food and Agriculture Industry Management" course of the Food and Agriculture Industry Management Course are as follows: (in order of student number)

The finalists for the final assignment of the Food and Agriculture Industry Management Course "Special Research on Food and Agriculture Industry Management" are as follows: (in order of student number)


食科四賴詠沛、

企管三曾柏翔、

企管二邱映蓉、

企管二邱翔聆、

企管二黃紹愷、

企管二曾栩琳、

企管二羅怡婷

行觀二連品絜、


The above eight finalists are invited to participate in the finals at 12:20 on June 7. Each person will first play a three-minute video, and then use ppt to assist with a three-minute oral presentation.

Those who are absent from the finals will be disqualified.

2023/04/20 Oral Examination Schedule for "Doctoral Course in Tourism and Leisure Management" for Academic Year 112

Oral examination schedule for the "Doctoral Course in Tourism and Leisure Management" for the 112th academic year

Date: April 29, 112 (Saturday)

Time: From 09:00 am

Registration office: Room D02-312, third floor, Building B, School of Management, Xinmin Campus

Candidates are asked to check in 30 minutes in advance.

Map of Sinmin Campus  ( JPG )