The Department of Marketing and Tourism, National Chiayi University - Introduction

The Department of Marketing and Tourism, National Chiayi University

Our department has integrated top-tier knowledge from the fields of marketing and tourism in response to the diverse talent needs of society.

【Our organization's positioning is centered around... 】

　　Our department emphasizes both teaching and research, with the aim of nurturing well-rounded professionals with expertise in both marketing and tourism, and a strong awareness of local context.

The management of departmental affair

Through the organization of various activities, arrangements for participation, teaching and visits, as well as encouragement for industry internships, we aim to implement a management strategy that emphasizes the dual focus on marketing and tourism, with a strong emphasis on local awareness. 。

Admissions

We prioritize both business and non-business majors (encouraging interdisciplinary doctoral students), and we are open to admitting international students (currently including Vietnamese, Indonesian, etc.), overseas Chinese students, and mainland Chinese exchange students for graduate programs, creating a diverse multicultural learning environment.

Building on local care as a foundation

We integrate marketing and tourism application and research capabilities, deepening them as a design concept for overarching planning. This approach aims to cultivate outstanding professionals with dual expertise in marketing and tourism, coupled with a strong sense of local awareness.

【Our educational philosophy is centered around... 】

　 Our department is dedicated to becoming a model institution for cultivating integrated academic and practical skills: operating with a focus on outcome-oriented education and emphasizing evidence-based learning. Through our curriculum planning, we aim to nurture individuals with professional, general, and social competencies to contribute to society. The integration of theory and practice aims to equip students with the 'ability to face future opportunities'.

【Curriculum Development 】

　　Our department's curriculum development focuses on constructing multifaceted practical fields in the areas of marketing and tourism. The curriculum planning is based on knowledge integration, providing students with the optimal environment to enhance their professional abilities in marketing and tourism. Specifically, the graduate-level courses operate under the models of 'marketing as primary, tourism as complementary' and 'tourism as primary, marketing as complementary', emphasizing specialized training.

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