Marketing Management 

Name: Wei Tung

Current Position :

Full-time Associate Professor 

Contact Information: 

TEL：(05)273-2833

E-mail：wtung@mail.ncyu.edu.tw

Education:

Ph.D. in Marketing from Mississippi State University, USA 

Specialization:

Marketing Strategy, Experiential Marketing, Market Research, ZMET (Zaltman Metaphor Elicitation Technique), Cross-cultural Studies, Service Orientation 

Subjects Taught:

Marketing Management, Channel Strategy and Management, Retail Management, Sales Management, Service Industry Marketing, Research Methods, Business Ethics 

Academic Research :

https://web085004.adm.ncyu.edu.tw/eRes.pub/Res.aspx?thrid=A0498