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What is TYPOGRAPHY?
The art and technique of arranging type (letters and text) to be visually engaging and communicative.
Influences tone, clarity, and emotional impact
Reflects branding, mood, or function
Can become a key visual element, not just a carrier of words
Typefaces
Typeface refers to the design of type/text. There three main typefaces:
1. Serif
Appearance: Has small lines/feet at the end of letter strokes
Personality: Traditional, timeless, formal
Common uses: Books, magazines, newspapers
Font examples: Times New Roman, Garamond, Georgia
2. Sans Serif
Appearance: Lack serifs, resulting ina clean and simple design
Personality: Modern, minimalist, clean
Common uses: Digital screens, websites, user interfaces, headlines
Font examples: Arial, Helvetica, Avenir
3. Script
Appearance: Mimics handwriting with flowing, cursive lines
Personality: Elegant, formal, or casual, depending on style
Common uses: Headlines, logos
Font examples: Brush Script, Edwardian Script
Watch the video to learn more!
Examples of TYPOGRAPHY in Art
Compare the three Taylor Swift album covers below. The different fonts used, together with the different use of EOA (e.g. colours), express different moods, giving the viewer an idea of what to expect from the songs in each album.
Grunge serif newspaper font
Pastel, handwritten font
Bold, sans serif, capitalised font
Compare the fonts used for the four video games below. Each expresses the game genre and atmosphere one can expect when playing.
Blocky font expressing theme of building and construction
Elegant, serif font expressing fantasy and wonder
Capitalised, childish, playful font expressing a sense of joy and wonder in the game
Distorted and ueven font expressing a sense of disquiet, instability, and horror
How to use TYPOGRAPHY?
Choose typeface to suit purpose.
Adjust size, weight, spacing (kerning, tracking, leading)
Use hierarchy to organise text visually
Align and place type strategically for emphasis or flow
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