STYLISATION

What is STYLISATION?

The deliberate simplification, exaggeration, or distortion of visual elements to create a distinctive visual style, rather than aiming for realism. 

• Emphasises expression, mood, or symbolism

• Helps communicate identity or concept clearly

• Makes a design or artwork memorable or iconic

• Simplify forms (e.g. flat shapes, bold outlines)

• Exaggerate features (e.g. elongated figures, oversized eyes)

• Adopt a specific aesthetic (e.g. retro, minimal, cartoon-like)

• Use consistent visual rules across elements (e.g. colour, line, proportion)