🟩 Concept and Definition of Creativity, Invention, and Innovation
Creativity is best defined as:
a) Producing something new and valuable
b) Copying ideas from others
c) Memorizing facts
d) Following traditional rules
→ Answer: a) Producing something new and valuable
Which of the following focuses on bringing creative ideas into practical use?
a) Creativity
b) Invention
c) Innovation
d) Imagination
→ Answer: c) Innovation
Invention refers to:
a) The process of thinking creatively
b) The act of discovering or creating something entirely new
c) Modifying an existing idea
d) Selling a new product
→ Answer: b) The act of discovering or creating something entirely new
Which of the following is not a feature of creativity?
a) Originality
b) Flexibility
c) Routine thinking
d) Imagination
→ Answer: c) Routine thinking
Creativity is generally associated with:
a) Imitation
b) Innovation and originality
c) Repetition
d) Obedience
→ Answer: b) Innovation and originality
🟨 Characteristics of Creative Individuals
Which of the following is a key characteristic of a creative person?
a) Fear of failure
b) Conformity
c) Curiosity
d) Dependence
→ Answer: c) Curiosity
Creative individuals are usually:
a) Highly motivated and imaginative
b) Passive and unmotivated
c) Rigid in their thinking
d) Afraid of taking risks
→ Answer: a) Highly motivated and imaginative
Which of the following traits does not belong to creative individuals?
a) Independence
b) Open-mindedness
c) Resistance to change
d) Originality
→ Answer: c) Resistance to change
Which ability is most essential for creativity?
a) Logical reasoning only
b) Divergent thinking
c) Memorization
d) Convergent thinking
→ Answer: b) Divergent thinking
Creative people often view problems as:
a) Obstacles
b) Opportunities for new ideas
c) Wastes of time
d) Something to avoid
→ Answer: b) Opportunities for new ideas
🟦 Process and Development of Creativity
Which is the first stage in the creative process according to Graham Wallas?
a) Illumination
b) Preparation
c) Incubation
d) Verification
→ Answer: b) Preparation
The “Illumination” stage in creativity involves:
a) Testing ideas
b) Gathering data
c) The sudden appearance of an idea
d) Abandoning ideas
→ Answer: c) The sudden appearance of an idea
In the creative process, ‘Verification’ means:
a) Discarding old ideas
b) Testing and applying the idea
c) Forgetting the idea
d) Dreaming about the idea
→ Answer: b) Testing and applying the idea
Which of the following is not a stage of the creative process?
a) Preparation
b) Incubation
c) Desperation
d) Illumination
→ Answer: c) Desperation
A person can increase creativity by:
a) Avoiding new experiences
b) Practicing divergent thinking
c) Limiting imagination
d) Following fixed routines
→ Answer: b) Practicing divergent thinking
🟧 Brainstorming and Nominal Group Technique (NGT)
Who developed the concept of brainstorming?
a) Alex Osborn
b) Sigmund Freud
c) Abraham Maslow
d) Graham Wallas
→ Answer: a) Alex Osborn
The main rule of brainstorming is:
a) Criticize every idea
b) Limit the number of ideas
c) Postpone judgment and encourage free flow of ideas
d) Select only the best ideas immediately
→ Answer: c) Postpone judgment and encourage free flow of ideas
Brainstorming works best when:
a) Participants are afraid to share ideas
b) Ideas are judged immediately
c) Everyone freely contributes without criticism
d) Only leaders speak
→ Answer: c) Everyone freely contributes without criticism
In the Nominal Group Technique (NGT), participants first:
a) Discuss ideas openly
b) Write down their ideas silently
c) Vote for the best idea
d) Debate the topic
→ Answer: b) Write down their ideas silently
The main goal of Nominal Group Technique is to:
a) Limit creativity
b) Rank and evaluate ideas collectively
c) Suppress minority opinions
d) Encourage one person’s idea
→ Answer: b) Rank and evaluate ideas collectively
🟥 Barriers and Overcoming Barriers to Creativity
Which of the following is a psychological barrier to creativity?
a) Lack of sleep
b) Fear of criticism
c) Physical illness
d) Financial problems
→ Answer: b) Fear of criticism
Rigid thinking and conformity are examples of:
a) Motivational barriers
b) Social barriers
c) Cognitive barriers
d) Organizational barriers
→ Answer: c) Cognitive barriers
Organizational barriers to creativity may include:
a) Supportive leadership
b) Excessive bureaucracy and strict rules
c) Open communication
d) Freedom to experiment
→ Answer: b) Excessive bureaucracy and strict rules
Which of the following helps overcome barriers to creativity?
a) Encouraging open communication and experimentation
b) Punishing unusual ideas
c) Forcing people to follow fixed methods
d) Avoiding group discussions
→ Answer: a) Encouraging open communication and experimentation
A key strategy to overcome creative blocks is:
a) Avoiding risks
b) Seeking diverse perspectives and relaxation
c) Sticking to old methods
d) Ignoring feedback
→ Answer: b) Seeking diverse perspectives and relaxation.
🟩 Concept and Definition of Public Relations
Public Relations is primarily concerned with:
a) Advertising products
b) Building and maintaining a positive image of an organization
c) Selling services
d) Hiring employees
→ Answer: b) Building and maintaining a positive image of an organization
Which of the following best defines Public Relations?
a) Paid promotion of goods
b) A management function to establish mutually beneficial relationships between an organization and its public
c) Strictly internal communication
d) Financial reporting
→ Answer: b) A management function to establish mutually beneficial relationships between an organization and its public
Public Relations is aimed at:
a) Creating awareness and goodwill
b) Increasing profits only
c) Limiting communication
d) Avoiding publicity
→ Answer: a) Creating awareness and goodwill
Which of the following is NOT a function of public relations?
a) Media relations
b) Employee relations
c) Direct product sales
d) Community engagement
→ Answer: c) Direct product sales
Public Relations is important for organizations because it helps in:
a) Crisis management
b) Advertising campaigns only
c) Only internal communication
d) Reducing production costs
→ Answer: a) Crisis management
🟨 Objectives of Public Relations
The main objective of public relations is to:
a) Sell products directly
b) Build goodwill and positive image for the organization
c) Hire new employees
d) Reduce taxes
→ Answer: b) Build goodwill and positive image for the organization
Which objective of PR focuses on creating awareness about organizational activities?
a) Informing the public
b) Selling services
c) Increasing salaries
d) Limiting communication
→ Answer: a) Informing the public
Public relations aims to maintain:
a) Only internal discipline
b) Mutually beneficial relationships with stakeholders
c) Profit maximization only
d) Advertising campaigns only
→ Answer: b) Mutually beneficial relationships with stakeholders
An objective of PR is to:
a) Avoid publicity
b) Manage rumors and misinformation
c) Ignore customer feedback
d) Restrict information
→ Answer: b) Manage rumors and misinformation
Which of the following is an objective of public relations related to employees?
a) Employee engagement and motivation
b) Direct selling
c) Reducing staff
d) Avoiding communication
→ Answer: a) Employee engagement and motivation
🟦 Methods and Tools of Public Relations
Which of the following is a common PR method?
a) Press conferences
b) Television commercials only
c) Direct sales
d) Pricing strategies
→ Answer: a) Press conferences
Which PR tool involves sending news about the organization to media houses?
a) Press release
b) Advertising
c) Sponsorship
d) Social media post
→ Answer: a) Press release
Which of the following is considered a PR tool?
a) Brochures
b) Direct mail
c) Events and sponsorships
d) All of the above
→ Answer: d) All of the above
Media relations in PR refers to:
a) Building good relationships with journalists and media outlets
b) Ignoring the media
c) Selling products via ads
d) Controlling taxes
→ Answer: a) Building good relationships with journalists and media outlets
Social media in PR is primarily used for:
a) Promoting content and engaging stakeholders
b) Accounting
c) Hiring employees only
d) Selling directly
→ Answer: a) Promoting content and engaging stakeholders
Corporate communication as a PR method focuses on:
a) Maintaining consistency in organizational messaging
b) Reducing production costs
c) Hiring only managers
d) Avoiding public engagement
→ Answer: a) Maintaining consistency in organizational messaging
Internal communication in PR helps in:
a) Motivating and engaging employees
b) Selling products
c) Reducing production cost
d) Avoiding social media
→ Answer: a) Motivating and engaging employees
🟥 Advantages and Disadvantages of Public Relations
Which of the following is an advantage of PR?
a) Improves goodwill
b) Expensive for organizations
c) Limited audience reach
d) Can create conflicts
→ Answer: a) Enhances goodwill
A disadvantage of PR may include:
a) High cost of campaigns
b) Improves brand image
c) Builds trust
d) Facilitates communication
→ Answer: a) High cost of campaigns
Effective PR helps organizations in:
a) Crisis management and reputation building
b) Only direct sales
c) Avoiding publicity
d) Ignoring customer complaints
→ Answer: a) Crisis management and reputation building
Which of the following is an advantage of public relations?
a) Strengthens stakeholder relationships
b) Reduces creativity
c) Limits public engagement
d) Increases rumours
→ Answer: a) Strengthens stakeholder relationships
🟧 Trends and PR & Press
A recent trend in public relations is:
a) Use of digital and social media platforms
b) Ignoring public feedback
c) Relying solely on print media
d) Avoiding press conferences
→ Answer: a) Use of digital and social media platforms
The relationship between PR and press is:
a) PR uses press to disseminate organizational messages
b) PR ignores the press
c) Press controls PR campaigns
d) PR avoids media coverage
→ Answer: a) PR uses press to disseminate organizational messages
Modern PR trends include:
a) Social media engagement
b) Corporate social responsibility initiatives
c) Influencer collaboration
d) All of the above
→ Answer: d) All of the above
Which of the following statements is true?
a) Press releases are a key tool of PR
b) PR and advertising are the same
c) PR ignores public opinion
d) PR focuses only on employees
→ Answer: a) Press releases are a key tool of PR
🟩 Definition and Purpose of Meetings
A meeting is primarily:
a) A casual gathering of friends
b) A formal gathering of people to discuss and decide on issues
c) A place to socialize
d) A sales activity
→ Answer: b) A formal gathering of people to discuss and decide on issues
The main purpose of a meeting is to:
a) Pass time
b) Facilitate discussion and decision-making
c) Avoid work
d) Promote products
→ Answer: b) Facilitate discussion and decision-making
Which of the following is NOT a purpose of meetings?
a) Sharing information
b) Making decisions
c) Entertainment
d) Problem-solving
→ Answer: c) Entertainment
Meetings help in:
a) Communication, coordination, and decision-making
b) Ignoring employees
c) Avoiding work responsibilities
d) Reducing productivity
→ Answer: a) Communication, coordination, and decision-making
Which of the following is an essential element of a meeting?
a) Agenda
b) Snacks
c) Uniforms
d) Decorations
→ Answer: a) Agenda
🟨 Types of Meetings
A meeting called to discuss routine operational matters is called:
a) Annual general meeting
b) Staff or operational meeting
c) Special meeting
d) Board meeting
→ Answer: b) Staff or operational meeting
A meeting held once a year to present annual reports and accounts is called:
a) Emergency meeting
b) Annual general meeting (AGM)
c) Departmental meeting
d) Staff meeting
→ Answer: b) Annual general meeting (AGM)
Which type of meeting is called to address urgent issues?
a) Regular meeting
b) Special or emergency meeting
c) Annual meeting
d) Committee meeting
→ Answer: b) Special or emergency meeting
A meeting conducted among members of a board to discuss policy matters is called:
a) Staff meeting
b) Board meeting
c) Departmental meeting
d) Social gathering
→ Answer: b) Board meeting
Departmental meetings are usually held to:
a) Discuss organizational policies
b) Discuss specific departmental matters
c) Conduct annual audits
d) Hire employees
→ Answer: b) Discuss specific departmental matters
🟦 Advantages and Disadvantages of Meetings
One of the main advantages of meetings is:
a) Effective communication and decision-making
b) Wasting time
c) Reducing participation
d) Limiting feedback
→ Answer: a) Effective communication and decision-making
A disadvantage of meetings may include:
a) Cost and time consumption
b) Improving coordination
c) Employee engagement
d) Problem-solving
→ Answer: a) Cost and time consumption
Meetings can help in:
a) Building consensus among participants
b) Ignoring stakeholders
c) Reducing organizational transparency
d) Delaying decisions
→ Answer: a) Building consensus among participants
Excessive or poorly managed meetings can:
a) Enhance productivity
b) Waste time and resources
c) Increase motivation
d) Solve all problems
→ Answer: b) Waste time and resources
An advantage of meetings for employees is:
a) Enhances communication and participation
b) Forces them to work overtime
c) Limits creativity
d) Increases boredom
→ Answer: a) Enhances communication and participation
🟥 Preparation for Meetings
Which of the following is essential in preparing for a meeting?
a) Preparing the agenda
b) Ordering food
c) Decorating the room
d) Ignoring participants
→ Answer: a) Preparing the agenda
A meeting agenda helps to:
a) Organize discussions and save time
b) Make the meeting longer
c) Reduce participation
d) Avoid decision-making
→ Answer: a) Organize discussions and save time
Before a meeting, participants should:
a) Review the agenda and relevant documents
b) Ignore the topic
c) Arrive late
d) Avoid preparation
→ Answer: a) Review the agenda and relevant documents
🟧 Responsibilities of Chairman and Participants
The chairman of a meeting is responsible for:
a) Conducting the meeting and guiding discussions
b) Only taking notes
c) Arranging refreshments
d) Ignoring participants
→ Answer: a) Conducting the meeting and guiding discussions
During a meeting, a chairman should:
a) Ensure participation, maintain order, and summarize decisions
b) Speak only once
c) Avoid controversial issues
d) Delay discussions
→ Answer: a) Ensure participation, maintain order, and summarize decisions
Participants in a meeting are expected to:
a) Actively contribute and follow meeting rules
b) Interrupt the chairman frequently
c) Remain silent all the time
d) Focus on unrelated tasks
→ Answer: a) Actively contribute and follow meeting rules
A participant can make a meeting successful by:
a) Coming prepared and engaging in discussions
b) Ignoring the agenda
c) Dominating all discussions
d) Arriving late
→ Answer: a) Coming prepared and engaging in discussions
The chairman ensures that:
a) The meeting objectives are met
b) The meeting goes on without purpose
c) Participants are confused
d) Discussions are irrelevant
→ Answer: a) The meeting objectives are met
🟪 Making Meetings Successful
Which of the following helps in making a meeting successful?
a) Proper planning, agenda, and time management
b) Avoiding communication
c) Ignoring participants
d) Extending meeting unnecessarily
→ Answer: a) Proper planning, agenda, and time management
A successful meeting is characterized by:
a) Clear objectives, active participation, and actionable decisions
b) Confusion and lack of direction
c) Excessive delays and disruptions
d) Irrelevant discussions
→ Answer: a) Clear objectives, active participation, and actionable decisions
🟩 Concept of Visual Communication
Visual communication primarily involves:
a) Verbal interaction only
b) Conveying messages through visual elements
c) Written reports only
d) Phone calls
→ Answer: b) Conveying messages through visual elements
Which of the following is a key feature of visual communication?
a) Use of images, symbols, and graphics
b) Using only spoken words
c) Ignoring audience feedback
d) Written text without visuals
→ Answer: a) Use of images, symbols, and graphics
Visual communication helps in:
a) Enhancing understanding and retention
b) Increasing confusion
c) Limiting audience engagement
d) Avoiding illustrations
→ Answer: a) Enhancing understanding and retention
Which of the following is NOT a form of visual communication?
a) Film strips
b) Slides
c) Verbal speeches only
d) Graphs
→ Answer: c) Verbal speeches only
Visual communication is especially useful for:
a) Complex information
b) Casual conversation
c) Phone calls
d) Reading novels
→ Answer: a) Complex information
🟨 Kinds of Visual Aids
Film strips and slides are primarily used for:
a) Long lectures without visuals
b) Presenting sequential or moving images
c) Writing reports
d) Advertising only
→ Answer: b) Presenting sequential or moving images
Displays as visual aids include:
a) Posters, charts, and models
b) Only verbal explanations
c) Books
d) Personal letters
→ Answer: a) Posters, charts, and models
Trademarks are used in visual communication to:
a) Promote brand recognition
b) Give lectures
c) Present academic data
d) Send emails
→ Answer: a) Promote brand recognition
Hoardings are:
a) Small displays used indoors
b) Large outdoor advertisements for mass communication
c) Printed reports only
d) A type of verbal communication
→ Answer: b) Large outdoor advertisements for mass communication
Graphs and diagrams help in:
a) Representing numerical data visually
b) Reducing audience understanding
c) Avoiding clarity
d) Oral storytelling only
→ Answer: a) Representing numerical data visually
Which of the following is an example of a visual aid?
a) Slide projector
b) Film strip
c) Hoarding
d) All of the above
→ Answer: d) All of the above
Visual aids help the audience to:
a) Understand information quickly
b) Avoid learning
c) Ignore content
d) Focus only on text
→ Answer: a) Understand information quickly
Slides are often used in:
a) Classroom and corporate presentations
b) Telephone calls
c) Direct verbal instructions
d) Newspaper articles
→ Answer: a) Classroom and corporate presentations
🟦 Advantages of Visual Aids
An advantage of visual aids is:
a) Makes communication more engaging
b) Increases confusion
c) Requires no preparation
d) Limits understanding
→ Answer: a) Makes communication more engaging
Visual aids help in:
a) Improving retention of information
b) Reducing clarity
c) Limiting audience interest
d) Avoiding data representation
→ Answer: a) Improving retention of information
Using visual aids in teaching can:
a) Enhance student understanding
b) Distract learners only
c) Reduce effectiveness
d) Increase monotony
→ Answer: a) Enhance student understanding
🟧 Disadvantages of Visual Aids
A disadvantage of visual aids may be:
a) High cost of production
b) Easy understanding
c) Increased engagement
d) Better retention
→ Answer: a) High cost of production
Overuse of visual aids can:
a) Distract the audience
b) Enhance focus
c) Reduce misunderstanding
d) Make presentations effective
→ Answer: a) Distract the audience
Poorly designed visual aids can:
a) Confuse the audience
b) Improve clarity
c) Make presentations interactive
d) Increase attention
→ Answer: a) Confuse the audience
🟥 Factors in Selection of Visual Aids
Which factor is important while selecting visual aids?
a) Audience type
b) Availability of resources
c) Purpose of communication
d) All of the above
→ Answer: d) All of the above
The size and visibility of visual aids should be selected based on:
a) Audience distance and location
b) Personal preference only
c) Time of day
d) Colour preference only
→ Answer: a) Audience distance and location
Relevance of visual aids means:
a) They should support the message being communicated
b) They should be decorative only
c) They can be unrelated
d) They must be complex
→ Answer: a) They should support the message being communicated
🟪 Guidelines for Using Visual Aids
A key guideline for using visual aids effectively is:
a) Keep them simple and clear
b) Use as many as possible
c) Avoid relevance
d) Overload slides with text
→ Answer: a) Keep them simple and clear
While presenting visual aids, a speaker should:
a) Explain clearly and avoid reading directly from the visual
b) Ignore the audience
c) Leave visuals unexplained
d) Focus only on visuals
→ Answer: a) Explain clearly and avoid reading directly from the visual
To increase the impact, visual aids should:
a) Be well-prepared, visually appealing, and relevant
b) Be confusing
c) Contain too much text
d) Ignore audience needs
→ Answer: a) Be well-prepared, visually appealing, and relevant