Ethical Fashion

Ethical Fashion Brands in New Zealand

What is ethical fashion? Each label must align with some of these eight core values; being handcrafted, sustainable, locally produced, following fair trade practices, producing minimal waste, being vegan, actively supporting gender equality or displaying a transparent supply chain.

Any Kiwi label that meets 2 or more of these values can be considered an ethical choice. Here are 8 Kiwi-made brands that are ethically produced.

Allbirds - shoes

Hej-Hej - clothing

Kowtow - clothing

ASColour - clothing

Nisa - underwear

Icebreaker - clothing

Sheep Included - Merino sweaters that come with a sheep!

Sunday Projects - ethical fashion

Staple and Cloth - clothing

Momoe-mama - baby merino clothing

Marle - fashion clothing



Buying 2nd Hand from TradeMe & Op Shops is also a sustainable way to purchase clothing.