General Statistics

By default, the report is grouped by affiliates, but you can adjust the grouping according to your needs. Above the table, you’ll find tools to help you customize the report.

You can access the list in Statistic → Direct Link/API → General.

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This section provides a report with overall data on all your offers and affiliates.

1. Selecting the Date Range - choose the date range for which the statistics will be displayed.

2. Grouping Options

By clicking the button, a form will open where you can select parameters for data grouping. As the report has a hierarchical structure, you can select multiple parameters for grouping, including: Affiliate, Offer, GEO, Advertiser, Affiliate Manager, Advertiser Manager, Operating System, Device, Sub Source, Date

For example, if you select Affiliate in the first field and Offer in the second, the table will be grouped by affiliate, and by clicking the arrow next to an affiliate, you can view statistics by offers they are working with.

3. Filtering Options

Clicking the filter button opens a form where you can select parameters to filter the report, such as affiliates, advertisers, offer, GEO, devices, OS, integration type, time zone, and sub-source.

4. Exporting Data - you can export the list for further analysis or use. The export function allows you to download the report in Excel format.
5. Column Selection - you can choose which columns to display in the table by selecting the relevant checkboxes.

6. Table Columns

The table contains the following columns:

Affiliate / Offer / GEO / Advertiser / Affiliate Manager / Advertiser Manager / OS / Device / Sub Source — the first column depends on the report grouping and contains relevant data. An arrow next to each entry allows you to view detailed data based on the second grouping parameter.
Hosts - the total number of unique clicks.
Clicks — the total number of clicks.
Traffic Back — the number of clicks sent to traffic back.
User Session — the total number of user sessions (applicable only for API offers).
1. Total — the total number of user sessions.
2. CR — conversion rate based on all user sessions.
3. EPS — average earnings per user session.
Conversions include detailed information on conversions in different statuses:

Total — total number of conversions
- Count — conversion count
- Revenue — potential revenue from these conversions
- Payout — payouts to affiliates
- Profit — net profit for the system.
Pending — information on pending conversions
- Count
- Revenue
Declined — information on declined conversions
- Count
- Revenue
Approved — information on approved conversions
- Count
- Revenue

CR — conversion rate based on all clicks.
EPC — average earnings per click.
EPL — average earnings per lead.
Total — overall data for approved conversions in different statuses:

Count
Revenue
Payout
Profit — net profit for the system.

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