intermediate level

intermediate level:

Goals at Intermediate Level

At this stage, you have established your channel, learned how your followers interact with your channel. It is now time to:

Improve Content.
Focus on Engagement.
Focus on Growth.

Take Beginner Level and add these features or activities.

Many businesses with designated employee or volunteer usually have some experience with social media. Some outsource to paid social media freelancers or marketing agencies but many use a staff employee or volunteer who ENJOYS being on social media.

Time needed at this level: 2 - 3 hours/week.
Tips for this level - At this level businesses focus on 2 main things: Improving the look and feel of their content and Engagement with followers (potential customers/donors/supporters/volunteers).
- This means creating designed photos and videos with captions and music. Some choose to hire professional photographers and videographers. Some use "Instagrophers" who are less expensive than professionals. Some start to do "unscripted media" - taking photos and videos from events and sharing in edited formats.
- Engagement means responding to followers comments, social engagement, and focusing on growth.
Resources Needed
- Your phone.
- Photo / Video Editing Tools.
- Extra time.
- Potentially extra help for capturing Unscripted Media.

Again, the following demonstrations applies to Instagram, Facebook, Twitter, Tiktok, Youtube, Pinterest and Linkedin. There are only slight variations between the platforms. The better the content, the more engagement. The more engagement, the more you activity.

6. Social Whispering = engaging, not post & run

Demonstrate here

AvlBBA

Social Whispering/Engagement - Engaging on social media platforms by liking, commenting, sharing, tagging on other social media account posts.

This is true "engagement" - too many businesses "post and run" and don't actually review their feed to engage with their audience.

What is a Feed - Get in the mind of your customer, what do they do? They scan and scroll through social posts of accounts they follow. They like, comment and share. You as a business should in turn do that on your own feed.

Why?

When you engage, that account sees that activity. Often they will, in turn, engage with your account.
Getting discovered by new followers - Also, if you engage on accounts that don't follow you, they will check you out - review your profile bio, visit your website, etc.

7. cross posting - FACEBOOK groups

What is cross posting?

Cross posting is taking your posted content and sharing to other groups, pages or people.

Why? To reach your direct interested or affinity audience.

8. dm, facebook groups, save & bookmark (engaging with your followers)

DM = Direct Message

INBOX

Each platform has a messaging or inbox. This means your followers can send you messages and ask questions.

ABBA has ready made answers for Frequently Asked Questions. This is a more direct way of engaging with your following. We try to always acknowledge messages.

FACEBOOK GROUPS

What are groups?

Groups are a place to communicate about shared interests with certain people. You can create a group for anything — your family reunion, your after-work sports team or your book club.

Learn about Facebook Groups

Public vs. Private Groups

Groups are where followers can post questions and engage in more meaningful, in-depth conversations.

These do require a moderator, group rules/policies and do take extra time to manage.

Resources

Facebook Groups Help Center

Facebook Groups

Find Facebook Groups -

Go to your Settings;

Select Groups

Demonstration: The Power of Facebook Groups

Giveaway & groups

Groups are actually one of the features in Facebook that make it worthwhile to be there. Consider these groups "niche" interest groups. They are very active and you can post to them.

Example: last week's Comfy Cozy Giveaway for Biltmore/Hallmark Movie. Jess posted in two main groups that gained several followers for ABBA.

Giveway November 6-10

All together:

316 entries (people tagged) for the entire contest, Facebook and Instagram.
The posts around the giveaway have had higher likes + comments + engagement.

Facebook results

62 new Page Likes

49 new Followers

Post breakdown:

76 Likes
122 comments
26 shares
Page visits were up 2.0K%.
64 people entered the contest, with most of them entering multiple times- tagging people and sharing to their stories/Facebook page.

Tapping links - Discovery

The Power of Hashtags

Discovery

Instagram:

26 new followers on IG
Post breakdown:
79 Likes
142 comments
20 shares
Engagement was up 43.6% the week of the contest
31 people entered the contest, with most of them entering multiple times- tagging people and sharing to their stories.

9. growth - paid vs. organic

Organic Growth

Getting followers without paying for them either through advertising or paid lists.

Paid Growth

Getting followers by buying lists or through paid advertising.

Our Recommendation

We prefer organic growth but this does take more time. Benefits of organic growth? Truly engaged followers.

Paid growth increases followers quickly but often there is little engagement so what's the point?

10. unscripted media & collaborations

What is Unscripted Media?

Unscripted Media - When you post during or "live" during an activity or event.

When possible, capturing photos and videos from your daily activities or special events make for great content to share on social media. The best kind of content is the real content, sharing what you do, how you do it, why you do it, who is involved, etc.

We call this kind of photography and videography "Unscripted Media" because it is not staged. These are not professionally organized and planned photoshoots and videoshoots. Most of the media captured is with cameras on phones. We bring our amateur professionals with better equipment (real cameras, etc.) to get better photos and videos. We refer to them as amateurs because they do not do this solely as their profession.

What do we do with Unscripted Media?

We use these photos and videos mostly for social media, websites and to create short form videos (reels, tiktoks, Youtube shorts, etc.) The purpose is to capture events in their moment and share.

PS> Make sure you have proper permissions if people are in your photos.

Examples:

Princess Anne event in January is perfect time to take casual photos and share and tag us!

Save or Bookmarks - a way for you and followers to save your content esp when they want to go back and reference.

Instagram

Facebook

Bookmark link

how to save

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