Beginning Facebook

Getting Started on Facebook

This platform has been around since 2004 and has evolved into a business platform where businesses can reach their target customers, keep them informed and engaged and ultimately promote their products and services (or causes). However, it's also a mature platform meaning it's a crowded space. Getting noticed is going to be difficult but is achievable. Should you get started?

Is it worth getting on Facebook?

If you like being social and have large personal account or activity
Age Demographic
Willing to be involved on Groups - can share to groups or network groups you belong to & willing to engage
Willing to use Events
Business can benefit from the available tools

Beginner Strategy - Facebook

Is it worth getting on Facebook?

If you like being social and have large personal account or activity
Age Demographic
Can share to groups or network groups you belong to & willing to engage

Steps:

Create business page or public group
Invite your friends - share link on your personal account or use the “invite friends” feature
Connect to your Instagram
Use mobile app to post or use a scheduler

Make yourself post two a week for practice, learning and to get into habit
Share simple pic and then as you get better you can improve the posts with captions, use built in tools
Monitor
30 minutes a week

We highly recommend having an inital consult with Marketing Outpost if you wish to start up your Facebook account. Choosing the type of setup can be frustrating. We can help you with inital setup.

facebook demographic

Facebook profile (source: https://blog.hootsuite.com/facebook-statistics/)

Male internet users, 25-34: 15.9%
Male internet users, 35-44: 17.7%
Female internet users, 35-44: 15.7%
Female internet users, 45-54: 18%

Useful Stats:

69% of Americans over 18 are on Facebook, including 77% of people ages 30-49.

Users spend an average of 19.6 hours a month on Facebook

People spend 33 minutes a day on Facebook

31% of Americans regularly get their news from Facebook

81.8% of users only use Facebook on a mobile device

The average organic reach of a Facebook Page post is 5.2%

Organic reach has steadily declined each year, ending 2020 with 5.2%. In 2019, it was 5.5% and 7.7% in 2018.

Organic Facebook content should still be a big part of your strategy for your existing audience. But, yes, it’s true: You’ll need to couple that with Facebook ads to see positive growth.

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