beginner Instagram

Getting Started on Instagram

Instagram is owned by Meta (formerly Facebook). It was created as a social media platform for CREATIVES (photographers, artists, etc.) and therefore focused on images. The platform rewarded professional photography and posed photos. It was a platform for individual brands. Like other platforms, it has evolved and more businesses than ever from casual to luxury find success on Instagram. It has evolved from a focus on photography to a focus on short form video (reels) and expanded it's content options and tools. It's still in a growth phase. Success on Instagram is a blend of consistently sharing content (different types) and utilizing built in tools such as geolocations, hashtags and tagging others. Getting followers is a lot easier and faster compared to building your fan base on Facebook. If you wish to get started on Instagram here's your checklist of why you should:

Beginner Strategy - Instagram

Create account
Follow and research related accounts and influencers
Make list of 30 hashtags
Write down list of accounts to tag
Make yourself post two a week for practice, learning and to get into habit
Share simple pic and then as you get better you can improve the posts with captions, use built in tools
Build on these posts - no hashtags, then hashtags, then tag accounts
Monitor
30 minutes a week

We highly recommend having an inital consult with Marketing Outpost if you wish to start up your Instagram account.

instagram demographiC profile

Demographic Profile

Instagram - Here’s how Instagram users are broken down by age, according to our Global State of Digital 2022 report:

13-17 years old: 8.5%
18-24 years old: 30.1%
25-34 years old: 31.5%
35-44 years old: 16.1%
45-54 years old: 8%
55-64 years old: 3.6%
65 years old and up: 2.1%

Useful Instagram Stats (source: Hootsuite)

Instagram is the 7th most visited website in the world

1.22 billion people use Instagram each month

In case it’s not clear: Instagram is very, very popular. That’s still only half as many people as Facebook and Youtube each have logging in each month, however.

18 to 34 year olds make up the biggest share of Instagram’s audience

Instagram is Gen Z’s favorite social platform

This gender balance for Instagram is unique among social media platforms — both Twitter and Facebook skew more heavily towards male users, while Instagram keeps things split almost down the middle.
Gen X males are the fastest growing Instagram audience.
59% of U.S. adults use Instagram daily.
Adult Instagram users are on the app nearly 30 minutes per day.
9 out of 10 users watch Instagram videos weekly.
Only 44% of households with an annual income of less than $30,000 use Instagram, while households that bring in over $100,000 are more likely to use the app: 60%, in fact.
The research finds that the top interests on Instagram are travel (45%), music (44%), and food and drink (43%).

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