Color
Official Colors
Our Official Colors are Navy and Green.
UMA Navy can be represented in the following ways:
Hex Value (Web): #003057
CMYK: c100 m81 y39 k33
RGB: R0 G48 B87
Pantone:
Coated 540c
Uncoated 540u
UMA Green can be represented in the following ways:
Hex Value (Web): #A4D65E
CMYK: c41 m0 y68 k0
RGB: R164 G214 B94
Pantone:
Coated 367c
Uncoated 367u
As with all UMA departments, ASU is expected to comply with the UMA color palette.
Navy is the primary color for the brand and is used for all logo lock-ups.
The color palette reinforces a distinct sense of contrast between calm and energy, with a diverse spectrum of warm colors for the creation of dynamic, expressive communications.
By using the palette consistently, we present a more unified brand to our audiences, with each color carefully selected to express our ASU personality.
This site includes all of UMA's branding color options as well as UMA logos.
This site provides hex numbers for UMA colors and tints to utilize lighter versions of our colors.