Tyre (Ekoprena)

Malaysia has been a leader in developing Epoxidised Natural Rubber (ENR) since the 1980s, driven by research from the Malaysian Rubber Board (MRB) and the Rubber Research Institute of Malaysia (RRIM). 

This innovation, commercialised under the trade name Ekoprena, uses renewable resources to create "green tyres" with improved wet grip, reduced rolling resistance, less noise, and better durability through enhanced interaction with silica fillers without costly coupling agents. 

This focus on sustainable, high-performance materials positions Malaysia favorably within the rapidly growing global tyre market, projected to exceed USD 210 billion, with the potential Ekoprena market itself showing a projected increase in demand to 1.78 million tonnes by 2030 if it captures 50% market dominance. 

With the growing consumer interest in next-generation high-performance and eco-friendly tyres, Ekoprena is perfectly positioned for significant commercial success and market expansion.