MARKETING EXPLORATION
Course # 8110
Grade 9-12
1 Credit
Students gain an understanding of the importance of marketing in today's society. They develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, and ethical decision-making. This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities support this course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.
MARKETING I
Course # 8120
Grade 9-12
1 Credit
Prerequisite: Marketing Exploration Recommended
This course introduces the various skills required for job entry and success in marketing related occupations. Topics in the class include selling, advertising, visual merchandising, stock keeping, marketing, mathematics, and product/ service technology. Students may participate in marketing cooperative education.
SPORTS, ENTERTAINMENT, AND RECREATION MARKETING
Course # 8175
Grade 10-12
1 Credit
Prerequisite: Marketing Exploration Recommended
In this course students will develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment, and recreation industries. Students will investigate the components of branding, sponsorships and endorsements, as well as promotion plans needed for sports, entertainment, and recreation events. An integral part of the program is participation in the school’s co-curricular DECA Chapter activities. DECA offers marketing students opportunities in leadership, community, and competitive events. The cooperative education method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved sports, entertainment, or recreation position with continuing supervision throughout the school year.
MARKETING I – CO-OP
Course # 8120CO
Grade 11-12
2 Credits
Students enrolled in this course will fulfill the requirements for Marketing I during the regular classroom instruction time. This course will include a cooperative education experience affording the student work experience in a related business setting outside of the school. Classroom and work experience is evaluated to assign an appropriate grade and to award credit. Students are required to provide their own transportation to their training station.
DIGITAL AND SOCIAL MEDIA MARKETING
Course # 8125 (140 hrs)
Grade 10-12
1 Credit
Prerequisites: Marketing I or Sports and Entertainment Marketing
This course introduces students to digital and social media marketing. Students explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions. Students explore how success is measured in a digital and social media marketing campaign. This course emphasizes ethics, laws, and security. Students also investigate business and marketing plans, as well as careers in digital and social media marketing. This course reinforces mathematics, science, English, and history and social science Standards of Learning.
STRATEGIC MARKETING
Course # 8130
Grade 10-12
1 Credit
Prerequisite: Marketing I or Sports and Entertainment Marketing
Students in the class refine skills in many of the marketing skill sets studied in General Marketing. Sales promotion, market research, and management are also studied. This course is recommended for students interested in careers or further education in business and/or marketing management.