RESOURCES LIBRARY
WORKING WALRUS
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Here you will be able to find a diverse collection of resources to support your innovation journey at WWF
Your learning companion today is...
WORKING WALRUS
You have a challenge in your work and want to use innovation tools and methods but aren't sure which resource would be best for you.
Let's decide the best way to get you started.
Choose the statement below that sounds most relevant for you.
Choose the statement below that sounds most relevant for you.
I am struggling to change the culture and/or mindset of my team or myself, including our relationship with risk and failure.
I am struggling to change the culture and/or mindset of my team or myself, including our relationship with risk and failure.
1. Read / Listen
Strategies for Learning from Failure | An article that explores what we learn from failure and what we don't.
2. Courses
Innovation Learning Journey | This 6 week self-paced Innovation Learning Journey has been designed to give you a solid foundational knowledge of Innovation Theory and Practice - as well as some WWF specific advice for anyone looking to incorporate innovation principles into your work.
Nature is Calling | A four week self-paced journey to deepen your connection to nature.
3. Tools
The innovation criteria and checklist can help teams set up a design process and a team that will more likely enable them to produce innovation.
This canvas helps a team to get to know one another on a deeper level & align a teams' goals and ways of working, for effective team working.
A podcast and template on how to keep centered and true to WWFs & your personal values through the challenges of innovation work.
This model will help you determine future patterns of growth and emerging trends around an issue/topic.
Failure Nights consist of a 90 minute event where three presenters share stories and lessons from failures that helped move them forward in life and at work. This guide was created based on insights and feedback from Pandas who are hosting Failure Nights to share knowledge and cultivate trust within their teams.
4. Examples
Read how ANP WWF Portugal is leading the way when it comes to building an internal culture of wellbeing and work-life balance. They continue to find innovative ways to shift mindsets by engaging employees and encouraging them to bring their whole self to work.
Read how WWF Sweden has innovation as part of their core strategy and link it closely to transformative changes. They are working on changing the culture from within by engaging the entire office in transformative changes training and with a practical toolkit.
Read about how WWF Switzerland is leading the way in supporting and implementing innovation throughout the network. They have piloted numerous programmes and tools that have helped shape the innovation culture of WWF as a whole.
I have a problem that needs a solution but am struggling to know where to start.
I have a problem that needs a solution but am struggling to know where to start.
1. Read / Listen
Problem Tree | An article that reviews how the problem tree tool can analyse and visualise the causes and consequences of complex problems.
Define Stage | An overview of how to define a problem as part of the design thinking stage.
2. Courses
This course will dive into the design and ideate phases of Design Thinking. It is focused on those who may want to facilitate a session focused on these phases and will provide reflections and tips along the way.
This course is designed to stimulate your appetite for understanding complex problems, exploring opportunities & designing innovative solutions with a creative & analytical mindset, by applying the design thinking (DT) process & toolkit.
3. Tools
Design Thinking is an approach, a methodology, and a culture that is extremely useful in tackling complex problems by understanding the needs involved, re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach when prototyping and testing possible solutions.
A tool to help break the problem down into manageable and definable chunks, allowing clearer prioritisation of factors to help focus objectives.
A framework to identify issues and insights by revealing thematic patterns. Affinity clustering help facilitate productive discussions and builds a shared understanding of a topic or problem.
An analysis to quickly identify where you should focus your project design, to maximise on assets, strengths & opportunities and minimise weaknesses, threats and potential setbacks.
A systems thinking tool that helps uncover the underlying structures and mental models driving observable events, promoting a deeper understanding of complex issues by visualising them across different levels of depth and interconnectedness.
This model will help you determine future patterns of growth and emerging trends around an issue/topic.
The "How Might We" tool is a design thinking approach that frames problems as opportunities for creative thinking, encouraging open-ended and solution-focused brainstorming to innovate and solve challenges.
A tool focused expression of an issue that outlines the challenge, context, and impact, guiding teams in targeted problem-solving and ensuring alignment on objectives and priorities.
4. Examples
Read how WWF Kenya has been using innovation in project design since 2018. 2018. To ensure enough resources are available, all programmes have made a commitment to budgeting for innovation in all new projects and proposals involving staff in innovation from the beginning.
I am struggling to engage
with stakeholders.
I am struggling to engage
with stakeholders.
1. Read / Listen
How to Conduct User Interviews | Strategies for effectively conducting user interviews, emphasising rapport building and thematic analysis to enhance user-centered design.
Empathy | an overview of the empathy stage in design thinking.
2. Courses
This course is designed to stimulate your appetite for understanding complex problems, exploring opportunities & designing innovative solutions with a creative & analytical mindset, by applying the design thinking (DT) process & toolkit.
3. Tools
Design Thinking is an approach, a methodology, and a culture that is extremely useful in tackling complex problems by understanding the needs involved, re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach when prototyping and testing possible solutions.
This training provides an overview of storytelling and how it can communicate a compelling narrative to stakeholders, illustrating the value and potential impact of an idea or project to engage their interest and secure their support.
The practice of how to ask deeper questions & actively listen to people involved in the context of the problem and how to draw out insights from these conversations
How to map, analyze the deeper level of influence & impact of direct & indirect stakeholders.
An empathy map is a collaborative tool team can use to gain a deeper insight into their customers. The Say – Think – Feel – Do Model provides in-depth context about what a user is saying, thinking, feeling and doing whilst accessing a service.
Horizon One (H1) is the dominant pattern - or system - that is in place at any one time and represents business as usual. We need to identify and understand these patterns in order to develop new, fit-for-purpose systems.
A suite of templates that can be used for identifying stakeholders and analysing them to determine engagement.
4. Examples
Cross Practice - Navigating Ocean Risk
An example of how the oceans and finance practice conducted empathy interviews with different stakeholders, created a tangible prototype based on the stakeholders’ input that they improved based on their feedback, and finally, created a pitch summarising all the information about the solution.
An example from WWF Uganda on youth engagement.
An example from WWF Philippines on how stakeholder insights can drive project innovation.
I am struggling to come up with an idea outside of the box.
I am struggling to come up with an idea outside of the box.
1. Read / Listen
Ideation in Design Thinking | An overview of ideation.
10 activities to generate better ideas | An article with some quick ways to generate ideas.
2. Courses
This course will dive into the design and ideate phases of Design Thinking. It is focused on those who may want to facilitate a session focused on these phases and will provide reflections and tips along the way.
This course will support you in building a more innovative project that can achieve greater conservation impact.
3. Tools
Design Thinking is an approach, a methodology, and a culture that is extremely useful in tackling complex problems by understanding the needs involved, re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach when prototyping and testing possible solutions.
Stakeholder engagement and understanding is key to creating an idea. Make sure you check out the resources on how to best interact with stakeholders.
The criteria and checklist can help teams set up a design process and a team that will more likely enable them to produce innovation.
The framework/approach to understanding value and designing products or services that users want by addressing their needs.
This template shows you how to create a financially viable, relevant, socially conscious plan to deliver activities/ services or product that is environmentally responsible.
Tools to to stimulate new ways of thinking about your existing idea.
How to develop a framework for the causal relationships between activities and the evidence base that may be required to track this.
Methodologies that help you explore unforeseeable effects of a planned action.
4. Examples
WWF Myanmar
Read how WWF Myanmar used design thinking to tackle challenges in complicated contexts.
Read about an innovative initiative WWF Pakistan launched using pingers and satellite tags, in the context of the Practice Innovation Funds.
I need help to know how to test an idea and learn from it quickly.
I need help to know how to test an idea and learn from it quickly.
1. Read / Listen
Test Your Prototypes | How to Gather Feedback and Maximize Learning
Prototyping in Design Thinking | An overview of prototyping ideas
2. Courses
This course will support you in building a more innovative project that can achieve greater conservation impact.
3. Tools
Design Thinking is an approach, a methodology, and a culture that is extremely useful in tackling complex problems by understanding the needs involved, re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach when prototyping and testing possible solutions.
How to use frameworks/processes to 'know the unknown' - identify & prioritize key assumptions based on level of uncertainty & impact on the project's success
How to design & use a range of prototypes/ models or small scale mock-ups to test elements of your Theory of Change to, generate results quickly and inform decision making on iterations to drive better results for the project.
This checklist allows you to use a simple process to prioritise risks so you can develop an effective mitigation strategy.
These cards help with designing hypothesis and measuring results, to generate information to inform the decision making process in the testing stage of the innovation process
There are two common tools used in the Prototyping phase to visually map out user interactions and product features.
4. Examples
Read how the WWF teams in Greece, Turkey, and Romania applied design thinking to prototype an idea called the Picnic Basket and the changes made based on what they learned.
I am struggling to incorporate innovation into my office's strategy and/or ways of working.
I am struggling to incorporate innovation into my office's strategy and/or ways of working.
1. Read / Listen
Innovation in Strategy - Best Practices & Examples from the WWF Network | 10 lessons we learned about embedding innovation into an office's strategy design and its implementation
Setting an Innovation Strategy for your office | This document presents a self-guided process with the key steps offices in the WWF Network should consider when deciding where to place your focus in two areas: 1) Growing your innovation culture, &, 2) Organizational & conservation challenges to focus your innovation energy towards
Leverage Points | The 'right' places in a system where small, well-focused actions can produce significant, lasting improvements.
2. Courses
This course will give you a quick overview of what an agile mindset look like and how this can be applied in our work at WWF.
This course will introduce some basic concepts and definitions related to M&E as well as innovative ways to measure impact and tools you can use along the way. The course will end with some resources for further learning and implementation.
3. Tools
A toolkit with over 25 different tools & methods that can be used in a strategy design process.
A consistent and robust approach for assessing outcomes/ Theory of Changes to ensure they have a mix of transformative elements that leads to outcomes needs for systems change to occur.
A tool for prioritizing actions by evaluating their potential impact and feasibility.
A theory of change is a comprehensive framework that outlines how and why a desired change is expected to happen in a specific context, providing organisations with a clear roadmap for achieving their goals and a structured approach to measure and analyse their impact.
A comprehensive description of how and why a desired change is expected to happen in a particular context.
Systems mapping tools provide an exploration of the system, communicate understanding, and allow for the identification of knowledge gaps, intervention points, and insights.
Futures thinking tools enable organisations to anticipate and adapt to potential future challenges and opportunities, thus enhancing strategic planning by informing more resilient and forward-looking decisions.
Horizon Three (H3) helps to imaging an emerging future.T his model will help you deterimine future patterns of growth and emerging trends around an issue/topic.
This is a guide to enable us to integrate long-termism into our work. It contains a series of different tools for you to test out at work.
4. Examples
Read about how WWF Brazil is incorporating innovation in the way they structure their office and in conservation. Their holacracy structure allows for innovation to be a natural part of the office’s strategy and culture.
Read about how WWF Chile has systematically incorporated innovation into their office since 2010. For them, innovation is not a nice to have but rather something embedded into the DNA of the office.
I need help with
replicating or scaling.
I need help with
replicating or scaling.
1. Read / Listen
Scaling is a key part of innovation. When we find an innovative solution our aim is to scale or replicate it for maximum impact. Knowing when a solution, project, intervention or programme is scaling or ready to scale can be challenging.
More information coming soon!
2. Courses
This course will cover various approaches to scaling and answer the questions: What does ‘scaling’ mean?, Approaches to Scaling, and Key things to consider when scaling an idea.
3. Tools
The checklist provided in this document is meant to be a quick way for you to understand how close you are to scaling and in what areas you need to spend more time on to get there.
4. Examples
An example to stay tuned on for scaling potential: The Wildlife Credits model has a big potential to scale across the network, especially after its successful implementation in the pilots.
Read how WWF Australia has innovation embedded Into their office strategy, ways of working and human resource processes. They are also leading the way with demonstrating how innovative solutions can scale and create long term impact.
Partner highlight
The Cumberland Forest Project- TNC
A scaling story from TNC: After many years in the making, this innovative project demonstrates the climate benefits of sustainable forest management while providing positive conservation, community and financial returns.
I need help with measurement
& evaluation.
I need help with measurement
& evaluation.
1. Read / Listen
How to take the measure of innovation | An overview of ways to measure innovation.
2. Courses
This course will introduce some basic concepts and definitions related to M&E as well as innovative ways to measure impact and tools you can use along the way. The course will end with some resources for further learning and implementation.
3. Tools
The checklist can be used alongside the criteria to help teams set up a design process and a team that will more likely enable them to produce innovation.
A process that involves questioning and potentially altering one's underlying beliefs and assumptions in response to feedback, enhancing deeper learning and more effective problem-solving.
A theory of change is a comprehensive framework that outlines how and why a desired change is expected to happen in a specific context, providing organisations with a clear roadmap for achieving their goals and a structured approach to measure and analyse their impact.
Moving beyond the survey…Innovative methods & tools to measure and evaluate our work.
A tool for prioritizing actions by evaluating their potential impact and feasibility.
A consistent and robust approach for assessing outcomes/ Theory of Changes to ensure they have a mix of transformative elements that leads to outcomes needs for systems change to occur.
A visual representation of how inputs, activities, outputs, and outcomes relate to achieve a desired impact.
A comprehensive description of how and why a desired change is expected to happen in a particular context.
A template that can be used for planning and measuring strategic KPIs linked to outcomes.
I am looking to infuse innovation into our fundraising approaches.
I am looking to infuse innovation into our fundraising approaches.
1. Read / Listen
Innovative Fundraising | An overview of the work being done in this area in WWF.
2. Courses
This course introduces innovation tools and frameworks that are applicable to exploring the replication of these existing fundraising partnerships and approaches. These tools and methods can also be applied to prioritising any bunch of ideas, fleshing them out, and turning (some of) them into experiments/validation tests.
This course introduces innovation tools and frameworks that are applicable to exploring the replication of these existing fundraising approaches. These tools and methods can also be applied to prioritising any bunch of ideas, fleshing them out, and turning (some of) them into experiments/validation tests.
3. Tools
A map that shows 60+ innovative fundraising initiatives, individual fundraising (and communications!) campaigns, products, events, corporate partnerships and more.
4. Examples
Read about a creative way to turn the biggest shopping day of the year into a benefit for WWF.
Learn about original peer to peer DIY fundraising examples.
A new platform to keep up to date on potential income/funds/partnerships.
I am struggling to apply new technologies (like AI)
I am struggling to apply new technologies (like AI)
1. Read / Listen
Generative AI | An overview of Generative AI and the use of it within WWF.
3. Tools
Recording of tech mixer about exploring the role of AI in conservation and how to consider the challenges and opportunities it brings.
Recorded series about n how AI is being used to support conservation efforts.
4. Examples
Read examples of WWF using artificial intelligence in conservation projects.
Conservation Technology Hub and Repository
Your go to place to read about examples of events occurring around the topic of conservation tech.
I am struggling to engage with my team remotely.
I am struggling to engage with my team remotely.
1. Read / Listen
Types of Meetings Overview | An overview of the 7 key meeting types with goals, agenda examples, results, further reads that you can connect to create a wise agenda.
Facilitation 101 Guide | a self learning guide for facilitators
2. Courses
This course will give you a quick overview of what an agile mindset look like and how this can be applied in our work at WWF.
3. Tools
Mural tools facilitate remote team engagement by providing a collaborative digital workspace where team members can visually brainstorm, plan, and execute projects in real-time, enhancing creativity and cohesion among dispersed teams.
Learn how to make virtual meetings and workshops more collaboration, engaging and meaningful through the use of Zoom technology.
A wise meeting agenda is a thoughtfully crafted plan that outlines the topics, objectives, and timelines for a meeting, enabling participants to prepare effectively, ensuring that discussions remain focused and productive, and significantly improving the efficiency and outcomes of the meeting.
RACI (responsible, accountable, consulted, and informed) is used for clarifying and defining roles and responsibilities in cross-functional or departmental projects and processes.
TRENDING TOPICS AND COURSES
We have been exploring and gathering information around how WWF engages with the topic of scaling. We have prepared workshops, newsletters and resources for you
While the network is exploring the question of how to leverage generative AI, various WWF offices came together to share their collective knowledge.
Click here to read more!
Immerse in the future with our ready-to-use tools and bring back insights to the present in your upcoming meetings and events.
Did you know we also
have Innovation Courses?
Design Thinking, M&E, Fundraising and more! Learn at your own pace or join one of our course cohorts.
Interactive Innovation trainings
for Offices 2024
These trainings are delivered online or in-person if budget is available. These are group trainings for 10+ people.
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