Many WWF offices, teams, and practice core teams have been trained in the basics of Design Thinking. We aim to establish Design Thinking in the organisation as we have seen how much more impactful and cost-saving it can be when teams apply empathy and prototyping when developing new projects.

On this toolkit, we will focus on the five-stage Design Thinking model proposed by the Hasso-Plattner Institute of Design at Stanford (d.school): Empathise / Define (the problem) / Ideate / Prototype / Test. 

Through establishing Design Thinking we create a joint language and provide you with concrete tools you can use when tackling organisational or conservation challenges. You can choose to either select specific tools of this guide or apply the whole process - this can take from 2 hours to multiple days depending on the size of your challenge. 

On the following pages each step is introduced with ready-to-use tools, readings, and videos where your colleagues explain their experience with this concrete step. Please note, the page about the "Testing phase" is under construction.

1) As you see above, Design Thinking is not a linear process. It can be messy as you try to make sense of the complex problems of our time. So be prepared to sometimes get out of your comfort zone. 

2) Also, Design Thinking is not the solution to all our problems, but let's understand it as a kit full of useful tools that you can use whenever it makes sense! 

4 | Examples of DESIGN THINKING in the WWF NETWORK