We push beyond business as usual. We challenge our assumptions and regularly get out of our comfort zone. We ask ourselves often “why” we do what we do to make sure our actions are aligned to our goals and values and question our “how”.

• Think big, enlarging the space for external ideas from a broad network of stakeholders; start small (prototype and learn!) a “doer” culture, fail fast, scale what works

• Exit and spin out ideas to make space for the new

We have common understanding around innovation, clear innovation processes and methodologies that empower people to bring forward disruptive ideas. Those bringing ideas forward experience a safe space both to take on ideas and to let go when necessary. Innovators are incentivised through performance goals around innovation-related projects. 

Others know how they can contribute to realising ideas with their own unique skill sets such as project planning, partnerships, finance, etc. All staff are equally needed. 

We look for innovative ways of funding that give us more freedom to think, ideate and act. As such a key element for the organisation’s impact, resource including time and funding are allocated to a) build the enabling environment for innovation to happen and b) to apply innovative problem solving. Moreover, WWF provides resources to the global innovation pillars.

We listen to understand. Learning is embedded in our processes: we set ourselves goals, experiment, we measure what we achieve, reflect and through that we learn. We learn from mistakes and share our failures openly to benefit our work. We remember the past, we focus on the present but we also think ahead. The possibilities and skills of the future guide us in our learning. 

We think and act as a global organisation, rooted in different cultures, but well connected so that we can know what solutions work in different parts of the network. Our impact comes from (a) our direct efforts from operational teams to the work on the ground, and (b) our indirect efforts of bring people together and organisations from a diverse network of partners to co-create and realise ideas. 

As an innovative WWF we are aware of the needs of our stakeholders, beneficiaries and impact needed and we orient our priorities towards those. We co-create innovative ideas together with our key stakeholders and ensure that our solutions benefit both people and planet. Also within WWF there is clarity on what our joint priorities are and we co-develop solutions across countries and practices.