Next, skim read the site and determine whether you can read and understand the text. If it’s too complicated or difficult to understand, find another website.
Decide whether this is the sort of site that might provide you with the information you’re looking for. If the site is difficult to navigate, cluttered with ads, or has other red flags like poor spelling or inappropriate content you might want to leave straight away.
Skimming and scanning is the default way most people now consume new content.
A regularly quoted study from Nielsen Norman tells us that 79% of users always scan a new page they come across. Only 16% read word for word.