Exam Board: Pearson
Subject contact: Janet Hudson
The BTEC Extended Certificate provides opportunity for students to develop skills demanded for by employers.
The qualification offers student the opportunity to:
Prepare for further learning or training
Develop essential knowledge, transferable skills and personal skills in a subject area that interests them with an aim of enhancing their employability
Move into different areas of employment
Students study the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive.
Students then look at gaining an understanding of marketing campaigns and how they are developed. They will analyse data and interpret the impact and influence of campaigns.
Unit 1- Exploring Business
Internal assessment - coursework
Explore features of different businesses and what makes them successful
Investigate how businesses are organised
Examine the environment in which businesses operate
Examine business markets
Investigate innovation and enterprise in business success
Unit 2- Developing a Marketing Campaign
External assessment
A task set and marked by Pearson
Completed under supervised conditions
70 marks
Principles and purposes of marketing and marketing campaigns
Developing a rationale for a marketing campaign
Planning and developing a marketing campaign
Unit 3 - Personal and Business Finance
External assessment
Written examination set by Pearson.
2 hours
100 marks
Importance of managing personal finance and exploring this sector
Understand the purpose of accounting including breakeven and cash flow forecasts
Evaluate business performance
Unit 22 - Optional Unit - Market Research
Examine the market research used by a business
Plan and implement a market research activity to meet a specific objective
Analyse and present market research findings and recommend process improvements
Lucas joined the Sixth Form on the blended pathway studying a Double BTEC Sport course with the Tonbridge Angels pathway and BTEC Business with Mrs. Hudson.
Lucas aced his Finance exam in summer achieving a Distinction and is on track to achieve a Distinction *.
If like Lucas, you haven't studied Business before, be assured that the transition to Level 3 is sequenced in our curriculum to secure your success and enjoyment.
"I chose to take business in year 9 and have continued to take it for 6th form. Business taught me the fundamentals of the economic world such as understanding the tasks and roles needed for small to large businesses to be successful. Business has been one of most enjoyable subjects as the skills I've learned are relevant to any path I may take in the future. Overall, I would definitely recommend this subject to others as it helps students understand entrepreneurship and is very interesting to learn." Lily
"In Year 9, I decided to choose business as one of my GCSE options. Choosing business really helped me to understand the world of entrepreneurship and the economy that we live in. The content we learned about made me discover I have a deep passion for the subject. After Year 11, I realised that I quite enjoyed this subject, so I decided to choose it in the 6th Form as well. This so far has been so much fun and very interesting to go into further detail about this subject. I also have considered studying business management or business marketing when I go to university." Shakira
"Since starting the business course in Year 12, it has been a rewarding experience for me in my school journey. The course has shown me how companies and businesses operate, how decisions are made and how economic and social factors influence the success of a business. I've gained a solid understanding of marketing, finance and entrepreneurship, and I've really enjoyed every aspect of the course." Samuel