Advanced Digital Marketing

Introduction

Digital Marketing is one of the demanding Professions now. It has become an undivided part of what a business is to its customer. Every Business needs a clear marketing plan. Its methods and strategies make this sector one of the most fascinating and challenging job opportunities. Day by day competitions in this arena are increasing gradually. So Advance digital marketing becomes significant.

Objective

This course will make you a masterpiece in Digital Marketing. Here you will be able to learn about ads, strategies , optimization, SEO, Email marketing, YouTube marketing e.t.c. Also you will get an idea about the marketplace which will show you a path on your freelancing career.

Outcomes

At the end of the course, participants should be able to -

Make Digital Marketing Strategy
Do Social Media Optimization
Do Social Media Marketing
Setting Up Facebook Business Manager, Ad Manager
Do Facebook Advertising Strategy from Basic to Advance
How to create Facebook Ads Campaign, Ads Set, Ads Copy
Do Facebook Ads Live Campaign
Do Facebook Analytics, Reporting, and Optimization
Do Email Marketing
Do Search Engine Marketing
Do Setting Up Google Ads Campaign
Do YouTube Marketing (Video Marketing)

Benefits

UGC approved certificate
A concern of Daffodil International University
Recorded Video of the sessions
Class materials

Training outcome for the organization

Will get skilled employee
Will impact on companies Marketing Department

Assessment plan

Participants will submit their daily practice homework
Participants will give a quiz exam at the lecture

Course Outline

Day 1

1. - What is Digital Marketing
  - Impact of digital marketing4.
  - Future in Digital Marketing (Career Paths)
  - Future of Digital Marketing
  - Roadmap in Digital Marketing.

Day 2

Components of Google Ads
What is GDN?
Process of GDN
Youtube Marketing workflow
What is Affiliate marketing and How it works?
What is SEO, SEM, ASO?

DAY 3

Analyze your customer and customer journey
2 case studies.

DAY 4

What is a marketing funnel?
What is a sales funnel?
What is the marketing and sales funnel?
How to create a funnel?
2 case studies.

DAY 5

Facebook Marketing Tools.
Facebook Page
Creator Studio
Insight
Group
Ad manager
Business Manager

DAY 6

Detailed Quiz. (Based on completed sections)
2. Q and A Session.

DAY 7

Campaign Design
Ad set Design
Detailed Targeting
Ad Optimization
Case Study

DAY 8

- - Facebook ad reporting
  - Google Analytics
  - Google Data Studio
  - Data Analysis
  - Data Visualization
  - Further Decision Making

DAY 9

Problem Solving
Profile Creation as a digital marketeer.
Importance of Content Marketing
Case Solving.
Facebook Blueprint Certification
Digital Garage Certification.

Mr. Mustakim Hasan

Chief Executive Officer CATCH Bangladesh

Duration

24 Hours

Cost Per-Person

6000tk

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