Sporting Goods Display

Project Events

Kickoff

Date/Time: Wednesday, August 14th / 12:00 PM - 2:00 PM

Location: WestRock

2464 Amnicola Hwy, Chattanooga, TN

Important: Arrive no later than 11:45 AM. WestRock is a large, security-controlled facility. You may find parking in the front lot on Amnicola Hwy or along Latta St. You should enter the facility at the front entrance on Amnicola Hwy.

Safety requirements for visit to WestRock:

  • Wear closed-toe shoes

  • DO NOT wear high-heeled shoes

Final Presentation

Date/Time: Thursday, October 3rd / 1:00 PM - 2:30 PM

Location: WestRock (KBA Conference Room)

2464 Amnicola Hwy, Chattanooga, TN

Note: Final presentations will be in the KBA conference room. Students should go directly to the conference room--do not sign in at the front office. You will have 30 minutes of set up time (1:00 - 1:30) before the presentation to the WestRock and Adventure Sports Innovation sponsors begin.

Sponsor Info

Bryan Sweetin - WestRock - Finishing Department Manager - bryan.sweetin@westrock.com

Kimberly Soules - WestRock - Senior Designer - kimberly.soules@westrock.com

Patrick Molloy - Adventure Sports Innovation, CEO and Co-Founder

Madison Dunlap (Primary ASI Point of Contact) madison@adventuresportsinnovation.com, 423-591-5654

Website: https://adventuresportsinnovation.com/

Phone: (423) 591-5654

Madison will be available on Mondays, Thursdays and Fridays from 3 to 5:30 pm.

When scheduling visits to ASI, make arrangements with Madison at least 24 hours in advance (and preferably several days in advance). The best days to schedule visits are Mondays and Thursdays (they are busiest on Fridays, Saturdays, and Sundays). ASI is closed on Tuesdays and Wednesdays.

GroupMe for Sporting Goods Display

Teams may use GroupMe to collaborate with their sponsors. Sign up for a GroupMe account and join the group chat at https://groupme.com/join_group/52328540/YkSalBGc

Unit Plan

WestRock Merchandise Display Unit Plan 2019

PBL Pacing Guide

Sporting Goods Merchandise Display 2019 - PBL Pacing Guide

Project Rubric

Sporting Goods Display 2019 - Project Rubric

Additional Project Information

Adventure Sports Kickoff Slides

Westrock storefront renovations.pdf

ASI Brand Guidelines

ASI BRAND AND BRAND VOICE GUIDELINES (June 18, 2018).pdf

Packaging Designer's Book of Pattern

The Packaging Designer's Book of Pattern offers more than 600 practical pattern solutions for every packaging challenge. It includes designs for point of sale merchandise displays and practical examples for constructing three-dimensional cardboard structures.

The hardcopy book is available in the FabLab for use. More importantly, every design is available as a digital design file. These digital files can be used for prototyping on the laser cutter or the ShopBot. The files are posted in the FabLab Team Drive. The files are named according to their page number (e.g., 595c.eps refers to the third design on page 595 in the book).

WestRock Request, Research and Development Process

WestRock Request, Research, and Development Process.pdf

Special Instructions for Using the ShopBot Drag Knife

As you learned on your visit to WestRock, the FabLab has many of the same capabilities used by WestRock to create their merchandise displays. These tools will allow you to create displays of professional quality. In particular, you can use the HP DesignJet plotter, the Roland Vinyl Plotter/Cutter, and the ShopBot to create high-quality, full-size merchandise displays. The drag knife tool for the ShopBot can be used to cut cardboard or foam board material up to 1/4" thick. However, there is a learning curve to using these tools which will require you to prototype your ideas to discover the best process.

Suggested Workflow

  1. Develop design concept sketches

  2. Create small scale models from paperboard

  3. Refine design concept

  4. Create digital graphic files for printing (see tools like GIMP and Google Drawings)

  5. Create digital design files for cutting cardboard or foam board on ShopBot using drag knife

  6. Print design graphics on HP DesignJet plotter

  7. Use spray adhesive to apply graphics to cardboard or foam board

  8. Align cardboard on ShopBot (note: this is a very critical task that requires precision for professional results)

  9. Cut the design out of cardboard using the ShopBot

Using the ShopBot Drag Knife Attachment

The drag knife is simply a utility knife attachment for the ShopBot. It's dragged by the ShopBot as opposed to the conventional use of the ShopBot to spin router bits at high speed.

IMPORTANT: See me for instruction on using the ShopBot. Incorrect use of the ShopBot and the drag knife can result in serious injury.

See the videos posted on the Donek Drag Knife website for ideas on how you can use it to create your merchandise display.

Aligning Material for Precision Cutting on the ShopBot

This step will prove the most difficult step in fabricating your display if you do not plan ahead for it. However, if done correctly, it can result in an impressively high quality display.

The keys to success:

  1. Have a common design file for printing and cutting

  2. Make sure the design you print on the plotter is exactly the same size as the design you are cutting on the ShopBot

  3. Include alignment marks in the design file so you can align the ShopBot to the graphical design you printed

This image shows common registration marks. You can use a simple cross hair pattern.

This image shows how registration marks are used in screen printing to line up the paper. This process is similar to how you need to use registration marks to line up the material for cutting by the ShopBot. Note how there are registration marks in each corner.