SS 30-1 - Propaganda in the Cold War

This commercial is a promotion for Wendy’s new hamburger that is offered with a variety of choices. It makes a comparison to a Soviet Union fashion show that depicts women wearing the exact same outfit except with different accessories.

This commercial for Wendy’s Hamburgers is an example of propaganda that will effect citizens in everyday life. It shows the Americans’ view of communism that is present in the USSR and how they would like to promote a different perspective in their country, as well as preventing the spread of the communist regime.

Hostility is created by the debasing of the communist system and the promotion of a political system that allows citizens more choices. It undermines the USSR and shows Americans why they should support the containment of communism.

Depicting a bear wandering through the forest, this commercial is an advertisement to vote Reagan for President. The narration states that if there is a bear that is potentially a threat, it’s a good idea to be stronger than the bear.

The bear in the advertisement is symbolic of the Soviet Union, and therefore the campaign video is really referring to the fact that Reagan promises to be able to defeat the Soviet Union if it comes to a fight and will be able to protect the United States.

This commercial creates a sense of hostility by calling the bear, or the Soviet Union, vicious and dangerous, and a threat that needs to be considered at all times. It also promotes the idea that the US is stronger than the Soviet Union, creating a competition.

A campaign commercial for Lyndon B. Johnson’s presidential run, the “Daisy” commercial depicts a little girl counting the petals of a daisy and then suddenly the counting turns into a countdown for a rocket launch and shows the detrimental effects of a nuclear explosion.

During the Cold War, the US and the USSR were competing in a nuclear arms race for destructive supremacy, and eventually both had the ability to obliterate each other (Mutually Assured Destruction). This threat was eased by the process of deterrence, which was Johnson’s perspective in his campaign.

Johnson used the prospect of nuclear war and the idea that his opponent in the presidential run might start one in order to frighten citizens into voting for him. He essentially implied that he could prevent nuclear warfare, the threat of which was a large contribution to the hostility that existed between the USSR and the US.