Does the term "Guidance Counselor" sound more familiar? 

School Counselors emerged in schools in the late 1800s. The first term used to describe counseling in the school setting was “vocational guidance.” In the 1930s, pupil personnel services brought guidance into its programming, offering students information, assessment, counseling, placement, and follow-up. Counseling became the most in-demand service, and the common terms became “guidance” and “counseling. In the early 1990s, the American School Counselor Association (ASCA) tasked counselors to create their own comprehensive school counseling program. These programs needed to be, “designed to facilitate human growth and learning and at the same time foster resiliency with a preventive, proactive focus while providing a support system”.