Marketing Overview

This course introduces students to the world of marketing. Students will learn about marketing fundamentals, economics, and the marketing functions.

Creativity, problem-solving, research, teamwork, communication, and critical thinking are stressed.

Prerequisite: none

Industry Credential: Precision Exams by YouScience ~ Marketing 1

**Students enrolled in this course are required to join the SJH DECA Chapter as part of the course and will have access to extra resources as well as competitive events associated with the course material (there may be other related expenses for travel to compete in off-campus events).**

Marketing Resources

Schoology Assignment Submission - Example

Vocabulary Menu

Vocabulary activities are assigned at the end of each lesson. You must use all the vocabulary terms from the lesson to receive credit.

Marketing Vocabulary Menu

Notebook Assignments

You are responsible for keeping lesson notes. Your notebook will be the only resource available for you to use during quizzes.

Marketing Notebook Rev26

Crash Course

We will use the Crash Course website throughout this course to extend learning on various lesson topics and concepts.

Crash Course EconomicsIn 35 episodes, Adriene Hill and Jacob Clifford teach you economics! This course is based on an introductory college-level curriculum and the 2015 AP Economics guidelines.

Design & Creativity

Please remember when submitting assignments for this course that you are expected to use design and creativity elements discussed throughout the course. These design elements should be relevant to the topic you are presenting or displaying.

Please note: You will lose points on assignments when no, minimal, or basic program templates are used!

7 x 7 Rule

Canva

Adobe Express - Mkt

WeVideo

Welcome Week

First Day of Class

Course Overview
Safety - Workplace, School, Computer
CTE Programs ~ CTSOs
Skill Building

WW Student Files

Unit 1 Business & Marketing

Lesson 1 - Introduction to Business & Marketing

Lesson 2 - Marketing Plan

Lesson 3 - Marketing in the Economy

U1 Student Files

Unit 2 Marketing Research

Lesson 1 - Marketing Information Management

Lesson 2 - Target Market

U2 Student Files

Unit 3 Marketing Mix

Lesson 1 - Product

Lesson 2 - Price

Lesson 3 - Place

Lesson 4 - Promotion

U3 Student Files

YouScience Marketing Credential

Spring 2026 ~ TBA

As part of this course, you will have the opportunity to take the YouScience Marketing Certification.

Employers prioritize skills and knowledge over education in many careers. But, students need proof of these skills and knowledge.

YouScience Industry Certifications offer students entry- to mid-level certifications that act as tangible proof of their skills and knowledge. Proof that helps them enter the workforce or skip entry-level college courses, gain preferred hiring status, or earn a wage increase.

YouScience Marketing I Exam Information

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YouScience by Precision Exams

Use this link to register your account.

Unit 4 Professional Development

Lesson 1 - Marketing Jobs & Careers

Lesson 2 - Marketing Education & Career Paths

U4 Student Files

Fundamentals of Digital Marketing Credential

Spring 2026 ~ TBA

As part of this course, you will have the opportunity to take the Fundamentals of Digital Marketing certification course. After completing each lesson, take the lesson quiz attached to the Schoology post. The grades for the quizzes will be averaged together and recorded as your last high grade in Q2!

Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing.

Use this link to start the course, and bookmark the page so you can easily find it: Google Skill Shop

FINAL EXAM: Course Exam

Spring 2025

2nd Block: Marketing Course Exam - Wednesday, June 3rd

3rd Block: Marketing Course Exam - Thursday, June 4th

- - Seniors & Junior Marshals - TBA

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