Marketing Overview
Marketing Overview
Embedded Files
This course introduces students to the world of marketing. Students will learn about marketing fundamentals, economics, and the marketing functions.
Creativity, problem-solving, research, teamwork, communication, and critical thinking are stressed.
Prerequisite: none
Industry Credential: Precision Exams by YouScience ~ Marketing 1
**Students enrolled in this course are required to join the SJH DECA Chapter as part of the course and will have access to extra resources as well as competitive events associated with the course material (there may be other related expenses for travel to compete in off-campus events).**
Marketing Resources
Marketing Resources
Design & Creativity
Please remember when submitting assignments for this course that you are expected to use design and creativity elements discussed throughout the course. These design elements should be relevant to the topic you are presenting or displaying.
Please note: You will lose points on assignments when no, minimal, or basic program templates are used!
Welcome Week
Welcome Week
First Day of Class
Course Overview
Safety - Workplace, School, Computer
CTE Programs ~ CTSOs
Skill Building
Unit 1 Business & Marketing
Unit 1 Business & Marketing
Lesson 1 - Introduction to Business & Marketing
Lesson 2 - Marketing Plan
Lesson 3 - Marketing in the Economy
Unit 2 Marketing Research
Unit 2 Marketing Research
Lesson 4 - Marketing Information Management ~ Market Research, Primary & Secondary Research
Lesson 5 - Target Market ~ Target Markets
Unit 3 Marketing Mix
Unit 3 Marketing Mix
Lesson 6 - Product
Lesson 7 - Price
Lesson 8 - Place
Lesson 9 - Promotion
Lesson 10 - Personal Selling
YouScience Marketing Credential
YouScience Marketing Credential
Fall 2025 ~ TBA
As part of this course, you will have the opportunity to take the YouScience Marketing Certification.
Employers prioritize skills and knowledge over education in many careers. But, students need proof of these skills and knowledge.
YouScience Industry Certifications offer students entry- to mid-level certifications that act as tangible proof of their skills and knowledge. Proof that helps them enter the workforce or skip entry-level college courses, gain preferred hiring status, or earn a wage increase.
YouScience Marketing I Exam Information
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YouScience by Precision Exams
Use this link to register your account.
Unit 4 Professional Development
Unit 4 Professional Development
FINAL EXAM: Integrated Marketing Campaign
FINAL EXAM: Integrated Marketing Campaign
Integrated Marketing Campaign Overview ~ Final Exam
Fall 2025
IMC Written Document (Slideshow) - Friday, January 9th
IMC Oral Presentation - TBA
Seniors & Junior Marshals - TBA (Spring Only)
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