2.02 Page 2 "The Scarecrow" Ad

Now that we understand how to construct a claim, warrant, data, and impact to make an argument, let's see how these elements are used in some creative marketing.

Chipotle Ad_ Scarecrow.mp4

We begin with a video ad entitled "The Scarecrow" made by Chipotle in 2103.

As you watch this ad, see if you can determine each of the elements of an argument.

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