factorial survey designs

The course gives a theoretical and practical overview on experimental survey methods (conjoint analysis, choice experiments, and in particular factorial surveys). Participants will learn and discuss the features, typical applications, advantages, and shortcomings of different methods, with a special focus on the measurement of social norms and values. Key element of the course will be the development of an own small survey experiment (factorial survey): Students will get practical insights into all single steps that are needed to design survey experiments, starting with the specification of the assumed decision rule, going on with the specification of attributes, selection of an experimental design, draft of questionnaire up to analysis of data from a small pilot-study. Participants might select a research question related to their own thesis for these practical exercises. Based on this experience, at the end of the course all participants should be able to start own work with experimental survey methods and to assess the strength and limitations of different experimental designs.