During my term as Promo VP, one of the most significant challenges I faced was during BMS Recruitment Week, where I had to conceptualize and create my own publicity materials while simultaneously overseeing the outputs of my AVPs. The theme was The Hunger Games, something I wasn’t familiar with; thus I took the initiative to watch the entire series in a short period of time to fully understand the aesthetic and storyline, ensuring our materials captured the right tone and references. Despite the tight deadlines and our team’s limited experience, I remained open to feedback, coordinated closely with my AVPs, and prioritized alignment with BMS branding. This experience really shaped my creative process by reinforcing the value of research, creative flexibility, and collaborative guidance, which helped me lead more effectively while maintaining quality and consistency across all outputs. As a result, our campaign successfully captured attention, boosted engagement during recruitment week, and helped establish a strong, memorable brand presence that aligned with the organization’s goal of attracting new members and future officers.

There was one particular month where I was making new publicity materials every week, and the view of it from my calendar made me feel overwhelmed. Regardless, I still made the effort to go through all of them, and in the process, I was able to come up with visions as to how each pub could look like. With these ideas coming in thanks to the requests of the committees, I was able to complete all of them on time. At this point in time, I was starting to adapt to my work as an Assistant Vice President, and this was one of the experiences that shaped my creative process because it gave me confidence that I could bring people's ideas to life through these pubs. And the final product helped in raising awareness on social media about the events the organization had to offer, and it makes me happy to know that I was able to help these events be successful through my own contributions.

There was a week when I had three big exams coming up, but I also needed to make publicity materials for an event. I juggled both by setting specific hours for studying and designing and making sure I could quickly adapt to necessary changes with the material so I wouldn’t compromise quality. It was definitely stressful, but it taught me how to balance my responsibilities and still give my best in both areas. In the end, the pubs turned out great and helped the event get a lot of attention.

During times when several academic deadlines coincided with multiple publicity material requests, I had to manage my time efficiently to deliver high-quality outputs despite the pressure. This experience shaped my creative process to work faster while ensuring that the designs were visually engaging and aligned with the organization’s branding. Moreover, the final outputs were able to boost audience engagement and strengthen the organization's goals.

During one term, I managed multiple publicity requests for both committee-wide and organization-wide events under tight deadlines. By seeking quick feedback from my team and maintaining clear communication with committees, I was able to consistently deliver high-quality outputs. This experience sharpened my ability to adapt creatively under pressure and helped produce materials that boosted event engagement and participation in the events.

One challenge I faced was juggling multiple research deadlines and final projects while working on the yearbook. I managed my time by breaking the work into smaller parts I could do in between academics and staying organized. This experience shaped my creative process by teaching me to stay flexible and find simple but effective design solutions even under pressure.

I personally believe that BMS is nothing without the organization’s lifeline, its members. We always strive for organizational excellence in order to serve our members in the best way we possibly can. That’s why Bawat Member Special became a tagline that stuck with BMS for a few years now. Because of this, we always aim our content to be catered towards the students and what they want to see. The best project we have that definitely exemplifies this is our Beyond Red series.

To ensure that my content reflects the organization's identity and values, I make sure that my work—whether it is a publication, video, or event coverage—are clear and true to the branding. I focus on highlighting what matters most to make it more meaningful for both the audience and the organization. Every project exemplifies that as it captures everyone’s story and reflects our values. Additionally, being able to collaborate closely with talented individuals helps keep everything consistent and aligned with our goals.

To ensure that the content I create reflects BMS’s identity, I always return to its tagline: “In Pursuit of Elevated Excellence.” This serves as my guide in producing high-quality content that resonates with and engages our audience. Every project our committee has worked on—both this term and in the past—embodies our commitment to excellence and consistent effort to represent BMS at its best, while also inspiring pride and connection within the community.

As a Publications AVP, I ensure our content reflects the organization's identity by emphasizing inclusivity, connection, and celebration in ways that resonate with our beloved members. By capturing photos during our events, we are able to showcase the genuine connection and vibrant spirit of the BMS community. Additionally, through holiday-themed publicity materials, we share how we are one with the community in commemorating these meaningful traditions or events. One project that particularly stands out to me is Beyond Red—a fun yet inspiring series that highlights how we, as officers, celebrate special occasions and express who we are beyond our officer duties.

Our team makes sure the participants know that BMS will continue to uphold its values and principles even in the face of uncertainty during events. The officers are prepared to tackle problems during fundraising events as a lot of circumstances may arise wherein the officers have to make a decision with short notice.

Achieving a balance between meeting fundraising targets and fostering long-term, meaningful partnerships for BMS can be easily accomplished with a clear goal or purpose in mind. By keeping in focus the benefits these partnerships and financial targets bring, both for the organization and for yourself, the balance becomes much easier to maintain. Open and transparent communication is key in any partnership. Always consider how these events and partnerships can complement one another to create a mutually beneficial and successful collaboration.

I learned that constantly practicing effective communication with partners is crucial in forming meaningful and lasting partnerships. Ensuring open and clear communication with the partners to understand their goals allows us to form mutually beneficial agreements that cater to the needs and interests of both parties. This enables us to fulfill the organization’s fundraising goals while building impactful relationships with other institutions.

Balancing fundraising goals with long-term partnerships require transparency and value alignment. Through open communication, we can ensure that the partner organizations or companies understand the financial impact of our initiatives to our beneficiary, Aplaya Elementary School. Furthermore, our relationships are being cultivated through consistent updates and event opportunities. This fosters trust and support between both parties.

If you ask me, it’s been about ensuring that we build and maintain relationships that align with our shared purpose. While I keep fundraising targets in mind, I primarily focus on creating meaningful connections where partners feel truly invested in the mission. This approach has allowed us to meet our goals while fostering long-term collaborations that extend beyond a single initiative.