Date of Conduct:  February 28, 2026 (Saturday)

Course Description:

This webinar provides a practical introduction to Facebook advertising and its role in digital marketing. Participants will learn how Facebook Ads work, how to define target audiences, set campaign objectives, create engaging ad content, and monitor performance metrics. The session focuses on helping businesses and professionals maximize reach, engagement, and return on investment through strategic ad placement.

Objectives:

● Explain the fundamentals of Facebook advertising and campaign objectives. 

● Set up a basic Facebook Ads campaign, including audience targeting and budgeting. 

● Analyze ad performance metrics to improve campaign effectiveness and ROI.