Date of Conduct:  August 16, 2025 (Saturday)

Course Description:

This course introduces the fundamentals of TikTok marketing and equips participants with practical strategies, tools, and examples to create high-performing short-form content. From understanding TikTok's unique algorithm to crafting effective branding strategies using trends, this course enables learners to build and grow their presence on the platform.

Objectives:

1. Explain how TikTok’s algorithm and audience engagement work;

2. Identify the key elements of a successful TikTok marketing strategy;

3. Apply tools and content formats suitable for their brand or niche;

4. Create a basic TikTok content plan using trends, hooks, and storytelling; and

5. Analyze performance metrics using TikTok analytics and tools.