Date of Conduct:  August 23, 2025 (Saturday)

Course Description:

This course introduces participants to the fundamental concepts and tools of Artificial Intelligence (AI) and its transformative role in digital marketing. It explores the use of AI in campaign automation, customer personalization, predictive analytics, content generation, chatbot integration, and ethical considerations in marketing. Practical use cases and tools will be shared to guide participants in applying AI-powered strategies in real-world business settings.

Objectives:

1. Define Artificial Intelligence and identify its types and marketing applications.

2. Understand the evolution of marketing from traditional to intelligent marketing.

3. Identify AI tools used in content generation, campaign automation, and customer engagement.

4. Apply AI-driven strategies such as prompt engineering, chatbot integration, and predictive analytics in digital campaigns.

5. Discuss the importance of data ethics and responsible AI use in marketing.