About this book

Connecting seven essays written over three decades from 1979 to 2010 is the focused study of communication practices to optimize results - whether to teach oral communication, strengthen democracy, grow organizational trust, build community relations or sustain fundraising. The book incorporates lessons from leaders in more than twenty high-performing organizations in the United States, United Kingdom, Canada, Australia, and New Zealand. Also distilled are understandings from ground-breaking study of the leaders of institutional advancement in some of the most successful universities in the world. The essays outline approaches individuals and organizations use to engage communication strategies, processes, and behaviors that accomplish exceptional results. 

Contents: 1. Developing Oral Communication. 2. Rhetoric of Democracy. 3. Developing the Culture of Trust. 4. Improving Community Service. 5. Benchmarking Advancement. 6. Beyond Benchmarking Advancement. 7. Sustain Funding Growth. References and Bibliography.

Collecting papers shared at conferences or seminars of The Royal Society of Queensland, Corporate Communication International, The Council for Advancement and Support of Education and in publications of the State University of New York Press. 

Keywords: communication, tertiary education, organizational development, fundraising, institutional advancement, oral communication, democracy.