About this book

Describes the social, economic and political climate fostering the rapid growth of communication education in Queensland and Australia-wide from the mid-1970s. Notes changing government mandates to satisfy the expanding needs in the private and public sector for employees with enhanced communication abilities. 

Traces the development of new programs to enable careers in advertising, broadcasting, business, film, government, journalism, nonprofits, public relations, teaching, writing, emerging technologies and many other areas–detailing the role of the first degree-level course in communication at the Queensland Institute of Technology/Queensland University of Technology. Outlines key academic personalities who developed the new courses and research, as well as providing an accessible examination of human communication studies.

Contents: 1. Everything Felt New. 2. Into the Academy at QIT. 3. National Professional Developments. 4. Communication Meaning. 5. Doing It. Source Notes and Bibliography.

As an exemplar of collaboration among government, industry and the academy, this history highlights key concerns about the role and impact of higher education institutions in society.

Keywords: communication studies, teaching and research Australia, university fundraising, leadership communication, higher education, organizational development, institutional advancement.