About this review

While written clearly and suitable for students, this rethinking of how we communicate contains fresh insights for researchers. In brief, the book provides an accessible exploration of semiotics, while also challenging the inadequacies of traditional communication models that underpin common views of how communication occurs. 

Since most of the media industry and politics, among other areas that impact our lives, including Artificial Intelligence, assume information transfer, coding/decoding or similarly limited models, A New Semiotics is an important guide to reassessing our understandings of communication study and practice. 

Keywords: semiotics, meaning, signs, media studies, media practice, communication theory, communication models.