Welcome to the Sport and Event Marketing (SEMK) Pathway, a dynamic program designed for students with a passion for the sports, entertainment, and event industries.

This pathway offers a deep dive into the world of sports and event marketing, covering fundamental and advanced strategies essential for crafting impactful marketing campaigns and events.

Students start their journey learning about the fundamentals of sports and event marketing, including branding, promotion, sponsorships, and consumer engagement strategies. Through hands-on projects, students apply their knowledge by developing comprehensive event proposals, integrating key marketing concepts to create unique and marketable events. This stage provides a strong foundation for careers in sports management, event planning, hospitality, and marketing.

As they advance, students further refine their skills with a focus on advanced marketing strategies and data-driven decision-making. They explore the influence of marketing data on communication strategies and the economic impact of sports and events on businesses and communities. Through practical projects, students develop comprehensive marketing plans for unique events, applying real-world concepts in branding, sponsorship, promotions, and event management.

This pathway not only equips students with the skills to excel in sports and event marketing but also prepares them for successful careers in related fields, blending creativity with analytical skills to make a significant impact in the dynamic world of sports and events. Join us to turn your passion for sports and events into a rewarding professional journey.