Marketing

Grade level:  9-12

Credit:  1

Prerequisite:  None

Business and Marketing Essentials is an introductory business and marketing course which enables students to acquire a realistic understanding of business processes and activities. Students examine fundamental economic concepts, the business environment, and primary business activities. They develop an understanding of and skills in such areas as customer relations, economics, emotional intelligence, financial analysis, human resources management, information management, marketing, operations, professional development, and strategic management. Throughout the course, students are presented with ethical dilemmas and problem-solving situations for which they must apply academic and critical-thinking skills. Leadership development will be provided through FBLA (Future Business Leaders of America).  

Grade level:  10-12

Credit:  1

Prerequisite:  Business & Marketing Essentials

Marketing Principles introduces students to the dynamic processes and activities in marketing. The course develops student understanding and skills in the functional areas of marketing, as well as business law, communication skills, customer relations, economics, human resources management, and operations. Current technology will be used to acquire information and to complete activities. Throughout the course, students are presented ethical dilemmas and problem-solving situations for which they must apply academic and critical-thinking skills. Leadership development will be provided through FBLA (Future Business Leaders of America). 

Grade level:  11-12

Credit:  1

Prerequisite:  Marketing Principles

Marketing Applications furthers student understanding and skills in the various marketing functions. Students coordinate channel management with other marketing activities, discuss the nature of marketing plans, generate product ideas, coordinate activities in the promotional mix, and demonstrate specialized sales processes and techniques. Economic and financial concepts are also stressed throughout the course. Current technology will be used to acquire information and to complete the projects. Throughout the course, students are presented problem- solving situations for which they must apply academic and critical-thinking skills. Formal reflection is an on-going component of the course along with four projects. Leadership development will be provided through FBLA (Future Business Leaders of America). 

Grade level:  11-12

Credit:  1

Prerequisite:  Business & Marketing Essentials and Marketing Principles or Introduction to Management

Principles of Entrepreneurship (Standard) introduces students to a wide array of entrepreneurial concepts and skills, including the role of entrepreneurship in our economy, entrepreneurial discovery processes, ideation, and preliminary start-up venture planning. Students also develop an appreciation for marketing’s pivotal role in the development and success of a new business. They become acquainted with channel management, pricing, product/service management, and promotion. Students conduct thorough market planning for their ventures: selecting target markets; conducting market, SWOT, and competitive analyses; forecasting sales; setting marketing goals and objectives; selecting marketing metrics; and setting a marketing budget. The capstone activity in the course is the development of detailed marketing plans for students’ startup businesses. Throughout the course, students are presented ethical dilemmas and problem-solving situations for which they must apply academic and critical-thinking skills. Leadership development will be provided through FBLA (Future Business Leaders of America). 

Grade level:  12

Credit:  2

Prerequisite:  Meet Fusion WBL Program Criteria

Cooperative Education for CTE courses provide supervised work site experience related to the student’s identified career pathway. A student must be enrolled in an approved capstone course during the same school year that the co-op experience is completed. Students who participate receive a salary for these experiences, in accordance with local, state and federal minimum wage requirements according to the Work Based Learning Guide.  Students must submit an application for acceptance into this course to the CTE Coordinator. Students must maintain good attendance and discipline reports throughout their high school career.  **ONLY for Marketing students who have previously completed three required credits for a business major.  Students must apply for co-op through the Fusion Work-Based Learning Program.  Deadline to apply is March 1.  

Grade level:  11-12

Credit:  1

Prerequisite:  Marketing Applications

This course is a specialized course that provides instruction in marketing of apparel and accessories. This course is based upon the business and marketing core that includes communication skills, economics, operations, professional development, promotion, selling, distribution and product/service management. The instruction includes basic fashion and marketing basics, the use of design and color, promotions, visual merchandising and career opportunities. Leadership development will be provided through FBLA (Future Business Leaders of America). 

Grade level:  11-12

Credit:  1

Prerequisite:  Marketing Applications

This sport/event marketing course develops student understanding of the sport/event industries, their impact on local communities, and products; distribution systems and strategies; pricing considerations; marketing-information management; selling; product/service management, and promotion. Students acquire an understanding and appreciation of the need for planning. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills. Leadership development will be provided through FBLA (Future Business Leaders of America). 

Grade level:  11-12

Credit:  1

Prerequisite:  Algebra 1

The goal of this course is to help students to become financially responsible conscientious members of society.  To that end, this course develops student understanding and skills in such areas as money management, budgeting, financial goal attainment, the wise use of credit, insurance, investments, and consumer rights and responsibilities.  Throughout the course, students also examine contemporary, real-world ethical dilemmas that individuals commonly encounter when managing their personal finances.  Leadership development will be provided through FBLA.