Pie Chart of Ethnic Groups in Oakland via U.S Census Bureau
Between 1940 and 1970, the second great migration took place in America. The Encyclopedia of Britannica illustrates the Jim Crow Laws enforced in the South, which forced Black Americans to leave for the West in search of opportunities and equality. This rapid migration to the West allowed for the Bay Area- specifically Oakland- to be heavily influenced by the everyday life and activity of Black Americans.
To this day, Black culture is seen thriving in the Bay Area. The high-spirited and vibrant energy of the Black community has brought new trends and styles to life, which have diffused past the boundaries of Northern California and into the world as a whole. The significant African and Caribbean American population in Oakland and San Francisco has created a cultural scene unique to the Bay Area. In my life, getting to experience my own Caribbean culture in the Bay Area has allowed me to feel connected to my identity. Cultural festivals, local artists, black owned establishments, and historical sites and museums have forever changed the landscape of the Bay Area.
In the Bay Area, Black culture is celebrated in many different ways. In San Francisco, Juneteenth festivals are held at the Fillmore district to honor its history as a popular social gathering site for Black Americans. According to the official Juneteenth website, the Fillmore district was the epitome of Black nightlife; jazz and funk performances and Black entertainment hubs brought large numbers of people together to enjoy themselves. Oakland in particular has been historically significant to the Black community as well; with the start of the Black Panther Party in 1966, activism and advocacy for social justice reached new heights, and later led to the development of the Black Lives Matter movement.
Shots of Oakland's "Hella Hyphy Ball" via 48hills.com
San Francisco's Fillmore District via FoundSf.org
Women of the Black Panther Party /taken 1968 at a Free Huey Newton Rally
Black History Month Celebration in Oakland via VistOakland.com
The Digital Underground via Pat Johnson/MediaPunch
The Bay Area's contributions as a building block in the development of hip hop is often forgotten. Culturally significant artists and developments, like the “Hyphy” movement, stem from the Bay. Important hip hop artists and albums have roots in the Bay Area, but oftentimes go unnoticed by listeners.
The term “Hyphy” was created around Keak Da Sneak, an Oakland rapper, and means “hyperactive". Originally this term was dubbed an insult for highly energetic Black kids in Oakland neighborhoods, but was later reformed into a culture notable to the Bay Area’s young Black community. The Hyphy movement is meant to encapsulate the spirit of the Bay Area’s Black youth, who were energetic, full of life, and carefree. Hyphy had its start in the early 2000’s. According to Complex, “Friday Night Freestyles” were a major element of the beginning of Hyphy, allowing aspiring artists to rap battle each other and show off their creativity.
E-40 on the set of "Tell me When to Go" via Kqed
Hyphy is not just about the music, however, but a certain atmosphere unique to the Bay. Sideshows, cars, and bass-heavy music, are just a couple components of what makes up Hyphy. It was a lifestyle that exemplified the importance of community and individuality to the Black youth. In an article from Complex, Draymond Green, a player for the Golden State Warriors, illustrates the meaning of Hyphy: “Gettin’ hyphy is just gettin’ hype, takin’ it there… Be live, be you. You ain’t gotta change—just be yourself and be live wit’ it”(Complex). Through a unique underground hip hop culture, Hyphy gradually became one of the most memorable facets of the Bay Area’s music scene.
Due to the extreme violence seen in the Bay, however, Hyphy and local Hip Hop artists could only expand so far. Many careers were short lived- either due to murder, drug use, or succumbing to pressure faced from gaining popularity. Mac Dre, one of the first influential Hyphy artists, faced a sudden end to his career after a shooting outside of a concert. Tupac, a highly important and influential artist, was a member of “The Digital Underground”- a group based out of Oakland. He was another artist whose career ended by a tragic murder.
1988: Todd Anthony Shaw - known professionally as “Too $hort” - released the album Life is…Too Short, which is considered one of the greatest hip hop albums of all time. As an artist living in Oakland himself, he boosted the popularity and culture surrounding Hip Hop specifically from the Bay.
1990: Oakland native Mc Hammer released the album Please Hammer Don’t Hurt Em. He became one of the first globally known hip hop artists, and the only Northern California hip hop artist to earn a Grammy. Throughout his career he secured major brand deals and reached notable levels of fame, starting new trends (like the infamous hammer pants) along the way.
1991:, Renowned artist Tupac Shakur released the album 2pacalypse now, which was an album recorded fully in Richmond, California. According to the official Grammy website, Tupac was the son of a black panther; ideologies of the political party can be heard throughout the album, securing the Bay Area’s influence to the album and Tupac’s philosophies as an artist and person.
2004: Mac Dre’s Treal Tv DVD and Soundtrack was released, encompassing the fun and vibrant sound that he was known for. After being released from prison for robbery, Mac Dre dedicated his life to pursuing music, and became a pivotal figure in the Hyphy Movement. His music was playful, fast, and included a heavy bass- all characteristics that make the Hyphy sound unique.
2006: According to Complex, E-40 was signed to Warner Bros Record in 2006. He became another figure standing at the frontlines of the Hyphy movement, exemplifying the party and sideshow culture of the Bay Area. According to my dad, he is still seen representing the Bay Area sitting court side at the Golden State Warriors' basketball games.
Mac Dre via Medium.com
Mc Hammer on the cover of Rolling Stone Issue. 586
Sly and the Family Stone via The Rolling Stone
Donna Summer "The Queen of Disco" via NPR.org
The NWA via NME.com
Music and storytelling have been important aspects of Black culture and history for years- long before the creation of hip hop. In history, spoken word poems and music have acted as a centripetal force for Black Americans. During times of slavery, African Americans would sing shared stories in the fields on plantations, and the underground railroad sent messages of secret travel pathways through song. In an article by the Laist, Alfonzo Williams - the “Godfather Of West Coast Hip Hop”- states that hip hop at its core is simply another form of poetry and storytelling for the Black community.
The roots of Hiphop can be traced down to Funk and Soul; two influential genres of music that were very popular within the Black Community - especially in the Bay Area. According to Alfonzo Williams, Funk arose and gained traction in the West Coast after the decline of disco. Disco is a genre of music often intertwined with the queer Black and Latino community. The relationship between queer people of color and disco consequently caused a movement of people rejecting the genre. After the “disco demolition night”- a night where a Dj called people to blow up disco records during a baseball game- disco had seemingly ended. This loss of disco allowed funk, a much slower and rhythm based genre, to rise to the West Coast’s Black nightlife scene. The repetitive sound of funk translated to the repetitive sampling of beats in West Coast hip hop, allowing the two to often be compared.
As hip hop became popular in the West Coast, a new subgenre of hip hop emerged, called “Gangsta Rap” - one of the most popular groups being Compton's "NWA". This new sound included rappers talking about their environment and lives in brutally honest ways; issues surrounding drugs, sex, violence, and police brutality were brought to light. Nothing was sugar coated, and this theme of using lyrics to talk about real issues became prevalent throughout all of California’s hip hop scene. In an article by ABC news, it is stated that the goal was to educate outsiders to the issues seen in the Black community: “From the emergence of gangsta rap and G-Funk to the unfolding of socially conscious lyrics, the origins and success of West Coast rap continue to evolve, leaving a lasting impact on pop culture” (ABCnews). This new development of relatable and painfully honest lyrics had allowed for Hip Hop to become an outlet for Black Americans to express their feelings about issues faced in their everyday lives.
Hip Hop is more than just a genre of music to be played on the radio station; it is filled with traditions and important remnants of Black American culture. While the Bay Area’s influence on Hip Hop is not widely recognized, it cannot be denied that cultural influences and phenomenons started here. The Bay Area is a place where individuality and creativity flourishes, and has allowed for people like me, to find a community and express myself to the fullest.