At first, around the 80s and 90s Latin Urban music was a very obscure genre that almost nobody listened to. It was only until the mid 2000s that this genre had reached a bigger audience and became mainstream. Once Latin Urban music became so overwhelmingly popular, its revenue increased by 24% per year. Fans outside of America are constantly contributing to America’s economy to the point where, in 2022, revenue reached $1.1 billion. Latin Urban music is always expanding its audience and continuing to thrive.

Latin Urban music blends Latin rhythms with urban influences and grabs the attention of global audiences with its diverse styles. There are several elements that make up the foundation that all artists are inspired by. The geography, music style, cultural background, and language are the most important parts of Latin music. Many artists have combined their own background and music style to send a message through their lyrics. Each artist is able to express their authentic selves and pride while staying true to their Latino roots. 

Kevin Fret was the first Puerto Rican artist to come out as gay. His goal was to change our excluding community to be more comprehensive and embracing. He wanted to extend the message that discrimination was spreading and people needed to stop. Throughout his musical career, he was threatened for being gay by people who did not accept him. In 2022, Kevin Fret fell victim to an “alleged hate crime” and was killed. It is his story that has inspired many artists to share the same message and bring light to other major issues as well.

Additionally, Bad Bunny brought awareness to Alexa, a transgender woman, who was shot for using a female bathroom. At his performance on The Tonight show he wore a skirt and a shirt with a spanish phrase on it that, in english, read “they killed Alexa, not a man in a skirt.” He chose to wear this outfit to speak out against the discrimination and toxicity against trans people. Bad Bunny is an amazing artist and compassionate person who always tries to help in any way he can.