The proposal establishes Brand Standards for use at this and subsequent hotels. Story and imaging are designed to amplify a joyful beach vacation. Standards like Furniture Fixtures and Equipment [FFE] and imagining match the story making the physical space consistent with the theme. Please note some Standards may change at other locations and module configurations.

The subject of the Brand Study is a resort-service lodging facility; the hotel is expected to be affiliated with a globally-franchised brand. The property is expected to open in September 2019.

[Google Citation] The Riviera Maya is a stretch of Caribbean coastline on Mexico’s northeastern Yucatán Peninsula. It's known for its numerous all-inclusive resorts, such as those in the town of Playa del Carmen, and its long beaches. To the south, Tulum is home to yoga retreats and the preserved ruins of an ancient Mayan port city, perched on an outcrop above a white-sand beach.

In two schemes, 4 and 5 floors, 31 to 39 lodging keys range from 27sm KINGS and 40sm SUITES in STREET, ATRIUM, DBL/DBL and CORNER configurations. DOUBLE KEY options are available.

A rooftop Food and Beverage [F+B] space is provided with adjacent bar, lounge and pool areas. Lobby and Reception front on the vehicular street, 10 Nte. Back of house space is not provided.