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Project Brief
Project Brief
This unit is an introduction to Graphic Design. We will learn about how to make our websites more appealing as well as how to create posters. Our focus will be on the CARP principles. Contrast, Alignment, Repetition, Proximity.
Process Journal
Process Journal
We started the unit with a BrainPop video about graphic design. The video introduced us to the concept, gave a little bit of history and a few examples. It talked about the role fonts play in graphic design too.
Next we looked at movie posters. We used these to learn about the CARP principles of design. The slides we used for this introduction are below. First we learned about Contrast, Alignment, Repetition and Proximity through simple images. Then we looked at how those concepts are used in creating movie posters.
We practiced these skills by inserting a movie poster into Google Draw where we annotated each of the 4 principles. The example to the right actually only shows two. We had a video to show us how to do this.
Graphic Design-CARP.webm
Our next assignment was to use CARP to create our own design on a Google Drawing. We were given a template that we could use or we could clear it off and make our own design. We could make whatever we wanted as long as we could explain how Contrast, Alignment, Repetition and Proximity were used in our design.
Project 1
Project 1
Now that we had some practice it was time to put all of this to work. We were assigned to create a poster for the video game that we created earlier in the year. We started with a rough draft that had to include the list below.
Your rough draft poster should have the following elements:
1. A title
2. An image that includes parts of your actual game
3. The name of your "gaming company"
4. A tagline
5. a super short description of your game
I started with the quick sketch on the left just to get an idea of how I might organize my poster. Then I moved on to the rough draft that I have here on the right. On the rough draft I also included annotations to show how I planned to use CARP.
This is my final product. I think it turned out pretty good.
Contrast- black text and yellow background, white text and the road
Alignment - all text is center-aligned as well as the main character, Lars
Repetition - the font is repeated throughout, the covid is repeated both in the image and in the text, all images are pixel images
Proximity - Lars is larger and in the foreground, the food is all on his left and the covid is all on his right.
Project 2 (Choice Posters)
Project 2 (Choice Posters)
Here's the instructions for the second poster. For this one we were given a choice to create a poster for just about anything. The extra challenge was that we could only use images from within Canva.
The second mission for this Graphic Design project will be to apply all of your new learning about CARP to create a second promotional poster for a product of your choice.
Before you create, you must do some research. Your research should be posted to your design journal and include
who or what the product is
examples of similar products (posters, album artwork, etc)
what you want the message of your poster to be (buy me, watch me, I'm the best...)
Possible poster options:
Your friend's game
ACS
Wizard of Oz Musical
Local Shop or Store
Album/Single artwork
Movie Poster
Cartoon
Next you must create a rough draft of your idea on paper. Sketch it out and annotate it just as we did in the previous poster creation.
Your poster should have the following elements:
1. A title
2. Images must come from Canva - get creative
3. The name of your "design firm"
4. A tagline
Make this as professional-looking as possible.
Once this work is completed, you should add it all to your design journal.
And submit an image of your rough draft to this task.
I decided that I want to do a poster for my new favorite cookie shop that we found in NYC. They had the absolute best cookies I have ever had. They had one called Dirty Peppermint that was AMAZING.
This is a link to their website.
The images below are from a quick Google Images search and from their website. They don't seem to do a lot of advertisting. I could not find anything other than their social media presence.
I did just a quick Google Images search to see what other cookie adds looked like. These are the results. None of them look that great to me. They don't really make me want cookies, and I almost always want cookies. đŸ˜‚
This is my rough draft. I was just trying to get my ideas down. I'm not sure if I really want to have all the people standing in line or not. I'm still working on coming up with a tagline. "Best Cookies Ever" seems a little lame, but it is straight to the point.
This is how far I've gotten in my design today. I don't think I like the curved title. I'll probably change that. The squares at the bottom are the colors from the company's website. I used the ColorZilla extension to get those.
I've still got some work to do obviously, but this is a pretty good start. It always helps to start getting things on the page. Then I can get a better sense of how it might look. It is ok if it doesn't end up looking just like my rough draft, the purpose of that is to get ideas flowing.
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